The KAVAJ Case

How Two Former Amazon Employees Made Millions by Creating a Blueprint for Selling Their Own Products on Amazon

By: Joerg Kundrath, Kai Klement

Narrated by: Stu Gray

Length: 2 hrs and 41 mins

Publisher's Summary

How would your life change if your product was on page one of Amazon search results?

Do you have dreams of growing your brand to a global scale? Do you want to own a business and still have a great family life? Do you need a mentor to help you reach your greatest potential? Do you find selling on Amazon intimidating or mysterious?

Joerg Kundrath and Kai Klement met in college and discovered they had more in common than just a math class - they both wanted to build a company. There was one issue: They had to figure out what to sell. Four years later, they are one of the biggest iPad and iPhone genuine leather case sellers on Amazon.

This is the story of how they built their successful friendship, thriving company, and fulfilling lives. It also serves as a blueprint for you to do the same thing.

©2015 Joerg Kundrath, Kai Klement (P)2015 Joerg Kundrath, Kai Klement

No substance.

I could sum up this book as "make a quality product with catchy name, write good descriptive listings, take good photos, pay for ads, manage issues".

No substance or tangible takeaways for anyone looking to learn Amazon. Book appears to be a part of their sales funnel to get you to go to their website for "free information" after which they will ask you to pay for the real substance.

Wake Me When it's Over

What did you like best about The KAVAJ Case? What did you like least?

I would consider this more of a Case Study or White Paper - not so much an actual book.

What was the most interesting aspect of this story? The least interesting?

As a case study it was interesting but, lacked detail in some parts, like how they got started, what were initial expenses.

Good information on dealing with suppliers and supply chain. I wouldn't call it a Blueprint. A Blueprint has many layers. You can't start the frame without a foundation. You can't pour the foundation without preparation.

This Blueprint starts with the inspector signing off on the work you've already done. (I.e. I've decided on a product and here's what happened)

Like I said: It's a Case Study - which is fine - but call it what it is.

Did the narration match the pace of the story?

The book is clearly written in the first person - so, the enthusiasm from the narrator was okay - but simply - read as you would - in a classroom.

Could you see The KAVAJ Case being made into a movie or a TV series? Who should the stars be?

Hell-No. Even if it was - there is nothing unique about it.

1. Found Product
2. Sent to Amazon
3. Lost Shirt
4. Got Better
5. Got Screwed By Supplier
6. Got Better
7. Figured it out - Living Happily Ever After

Any additional comments?

Borrow it from the Kindle Library when it's free.

Not worth the time

This book wasn’t for you, but who do you think might enjoy it more?

More useless bla bla bla,and I live in Seattle and work with Amazon so I know a little :)

Great recounting of their experiences

Easy to listen to. I was pleasantly surprised at how interesting it turned out to be. I picked up tips and tricks along the way.

A great business book for the modern world

While other business books are dealing with foundational last century concepts, this book shows exactly what it takes to succeed in the era of Amazon. The customer is still first.

great voice...inside info about selling on Amazon

I enjoyed the book. It has first hand experiences on developing a brand and selling it on Amazon. There were things I learned from this book that I haven't heard in other books I have read on selling on Amazon. The best part is the info was presented amongst a captivating story that I would have enjoyed even if I wasn't interested in starting a business selling on Amazon. I really enjoy hearing success stories.

Great for a start to finish mindset on amazon.

I listened to several books on getting started with amazon selling. The others were ok, but this one walks you down the road starting at the beginning mindset, through the struggles and to their success. Amazon is not a get rich quick proposition, and this book, if the reader listens to it while envisioning themselves standing in the shoes of the authors, the book will go a long way towards developing the long term mental and emotional persistence to succeed.

Don't listen to this book as a checklist of how to sell on amazon, but as a journey through the business of amazon.

sound advice

All sound advice. Directs you to the writers academy at the end. might consider attending.

Review for this book

Would you listen to The KAVAJ Case again? Why?

Yes, I would listen to this again because it does list good points and ideas of what you need to be going through to get select a product, steps to be checking and some of the mistakes that kavaj has made.

What was one of the most memorable moments of The KAVAJ Case?

Finding the product of how they came to product which is basically finding a product that you want but not being able to find it on amazon

Any additional comments?

It was definitely worth a few bucks to get this book. I took actually learned something from this audible book and things I will evaluate again on my amazon product and future amazon products.

Great read

this book is a great read. I will read it again. You can't beat the price either.

Thank you for the Book

Thank you for this interesting and full of useful information book . I am going to check your academy now!

Short and concise audiobook

Great and concise introduction in how to create a business using marketplaces despite the competition. Basically it is this - how badly do you want it?