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Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.

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What members say

Average Customer Ratings

Overall

  • 4.3 out of 5.0
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  • Overall
  • Performance
  • Story

Still actual and powerful concepts

I needed to create a change to our communication strategy, Seth made me realized what I was forgetting about leadership and how tribes are behaving now a days!!!

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Nothing New Here

This was my first Seth Godin book. I am not going to say it will be my last, but I will say it fell far below my expectations. There were a few interesting ideas, but its mostly an updated rehash of concepts from the 90's, brought to us back then by Tom Peters and crew. Also, Tom was electric. Seth needs a little shot of enthusiasm.

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great quick read to help bring teams together

great quick read to bring teams together and understands effective leadership. it will help you identify additional groups within your teams and additional leaders for those groups.

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A must read or listen!

If you say that your purpose is make a difference and have not take actions yet, this book will get you on the starting blocks! Warmest Aloha! www.mauischoolofgolf.com

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Good motivation

was a good listen, makes you think about your purpose and how to engage people effectivly

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You’re came across this book for a reason!

Buy it!
Listen to it and apply, you’ll be glad you did.
You will grow from this information.
I’m so happy i read it.

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  • Diane
  • Dudley, MA, USA
  • 10-01-17

enlightening

Comforyong to know thay my thoughts and ambitions and beliefs are not useless knowledge, but valued

  • Overall
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Making A Difference

Seth knocks it out of the ballpark with this one. 'Tribes' not only provides excellent examples, timely advice and illuminates the unspoken, it motivates! It came to me at the right place and the right time as I'm in the initial phases of launching a new business. Thank you, good sir.

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Flaccid

Non substantial. Cheap comparisons with religion and faith. Not worth the read. I found nothing original in this book.

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Not much content

It's mostly just stories of businesses and industries that have gone through changes. Not much content on how to improve your tribe. Not much content you can implement.

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  • Jason
  • 07-22-15

Only you are holding yourself back

A little repetitive perhaps but a good book nonetheless. The core message is that progress is made by heretics and that you can be a leader of change.

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  • Charlene Allison
  • 04-12-15

An Excellent Book. A Must Read!

Bought this audio book which was recommended to me by Tai Lopez. Listened to it straight away and will be listening to it again to take some serious notes!

This is a must read for anyone who wants to be a leader of men and build a tribe...

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  • Alastair Irvine
  • 03-25-15

Inspiring

Truly motivational stuff from Seth, the worst bit is that I now have to decide whether I am going to be a Leader or not.

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  • David
  • 01-19-15

Makes you Think! Makes you Do!

Could make you feel guilty that you've not taken the decision to lead a tribe earlier!! Make the decision now. David

  • Overall
  • L. Santer
  • 11-03-12

When the student is ready...

I had to drive 15hrs in one day, this book is less than 4hrs long, it contains so much thought provoking information that I didn't have time to finish it; on my drive I was either listening or thinking!



I have known of Seth for many years, however I have never really 'noticed' Seth, until now. His style is infectious with a perfect balance of left hemisphere and then right hemisphere - like Brian Tracy suggests when communicating; 'windscreen wipers'... left then right then left etc.



Before reading this book I knew something was required, but I couldn't quite put my finger on it. Now I know the missing piece of the puzzle is leadership. If you are at the point in your career where you have so much to give but you are still not sure on the 'how' then this book is for you. Although Seth avoids 'how-to' information he provides just enough rope for you to work it out yourself.



Would I recommend this book? Absolutely. But only if you are ready to hear/read what it means to you - no more hiding, no more shying away, no more fear. I knew I should admire Seth, now I know why I do.



Enjoy :- )

9 of 18 people found this review helpful

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  • Pad de Braye
  • 05-27-17

Start them drums!

A great book. Provocative and erudite in Seth's inimitable way. Highly tweetable... (Though he calls Tweets, twits!). Found myself scribbling many notes. Now I'm going to start it over and make some more.

3 of 7 people found this review helpful

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  • cmj123
  • 01-27-17

Just start leading now

This book in my view can be summarised in one profound statement 'Just start leading now'. This might sound simple however you are about to buy this book because you are not
just leading now. This book has radically changed my philosophy of leadership. I will apply 'Just start leading now philosophy to my PhD.

2 of 5 people found this review helpful

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  • Amazon Customer
  • 02-12-17

Inspiration + A system

I'm 'starting a tribe' right now.

Personal trainers that work for cheaper to help the community in London, then if it works maybe across the UK... Livefit.co.uk if you want to get involved...

Point is Seth's words and case studies are setting off great ideas about expressing it and hooking trainers by giving them a platform.

If you're already thinking around this subject all you need is some stimulation from a systemic level to apply to your own ideas. Seth will plant that seed, you make it grow.

Then the tick lists; same principle but easy to note down and come back to. Easy to show other people you work with.

Good luck. Let's make some change.
James

1 of 3 people found this review helpful

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  • Uko
  • 02-01-17

I loved it! Book is filled with new knowledge

I loved this book. Seth provided some very clear and compelling description of leadership in the Internet enabled age and what makes one a remarkable leader. This book is recommended for anyone who wishes to lead large or small tribes and create change in the Internet age and traditionally. I put this book on the same rating as Peter Thiel's zero to One.

1 of 3 people found this review helpful

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  • Tamsin Flack
  • 01-04-17

This is my all time favourite book!!!

Have you ever stood out from the crowd? Stood up for something you believe in? Gone against the status quo and delivered a win for humanity? If so then this is book is for you. If not then read this book!

1 of 3 people found this review helpful