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Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.

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What members say

Average Customer Ratings

Overall

  • 4.3 out of 5.0
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  • Overall
  • Gare
  • Washington, DC, USA
  • 02-08-09

Tribes make us special in our own minds...

Tribalism has evolved from the genetic, to the regional, to the religious, to the national...to the brand. A good book, but he should have hired a better narrator.

5 of 7 people found this review helpful

  • Overall
  • Khulan
  • Pleasant Hill, CA, USA
  • 01-14-09

the worst audio book ever

I never write reviews. But this book was so bad I had to warn others.

First of all the narration was awful. But I decided to listen further hoping the content is better than the narrator. It was a jumble of obvious and same old ideas. Do not waste your money and time on this book.

23 of 35 people found this review helpful

  • Overall

Seth! Seth! Seth! Seth!

If the world is formed of tribes, and if all tribes need a leader, then surely Seth Godin is the leader of leaders. This book is so fun, informative and easily digestible that when I got to the end, I immediately hit Play and started it again. Thanks to the ideas and concepts in this book, I've brushed off my blogs and my Facebook account, and I'm working harder than ever to bring my ideas into the world by gathering together those of like minds. Read this book and join the tribe!

7 of 11 people found this review helpful

  • Overall

very thought provoking

great work - interesting regardless of your area of expertise. I will definitely be listening to this several times.

2 of 3 people found this review helpful

  • Overall

Okay Book

It's an okay leadership book. How to stand out from the crowd and whatnot.

5 of 9 people found this review helpful

  • Overall
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  • Story

Seth Godin being himself

It's like a dose of drugs. Listening to Seth. Motivates you like nobody else can. In Tribes he talks about just that. The leveraging of social connections to a cause and doing something at scale for something that you believe in using the power of the network and by creating a movement.

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will listen it again

nice idea, i see the rational of it. motivational, force tp think how to use ideas in everyday life

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Great Content, Easy to Listen To

I love Seth Godin. This book really made me think about how I want to lead in launching my new business.

Also, Seth reads it like he's having a conversation with you, with great vocal intonation.

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Loved it!

Simple, yet impacrful. Highly recommend. Some great examples. Very engaging and definitely worth a read for any aspiring or existing leaders.

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One of the Best Books on Leadership I've Heard

Well written and i informative, I shall carry on be the visionary that I am. Share that vision with others and build a better future.

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  • Sarah Faherty
  • 10-07-17

Practical & Inspiring

I was unconvinced by the initial intro but it had me captivated by the end of chapter one! Some of the tips and examples were so inspiring I used them in a recent (successful!) job interview!!

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  • John
  • 09-16-17

Reads like a parody of self-improvent

Unfortunately I did not enjoy the content and ideas behind this book which ordered nothing new. It reads like a parody of the genre.
The impression I had was that it was written through a systematic bunch of Google searches.

I have to give credit to the author for managing to get me to buy it though with the impression it might have something profound beneath it's cover. Nice one Seth!

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  • Joshua Gerrard
  • 08-31-17

Could be even shorter

This book can be summarised as "get up and do it", littered with examples of people doing just that and why people are holding back.

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  • MR51CUK
  • 06-29-17

His way or the highway

Throughout the book the author touched on some great ideas then unfortunately rambled on aimlessly.
Very negative ideas and I got the impression that if you didn't agree he thinks you're an idiot!
Lots of quotes and stories that have been told hundreds of times before.
Great idea but far too much waffle.

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  • Niall
  • 06-24-17

Not what i expected.

What could Seth Godin have done to make this a more enjoyable book for you?

Nothing, i don't think.

Would you listen to another book narrated by Seth Godin?

Yes.

What reaction did this book spark in you? Anger, sadness, disappointment?

disappointment and confusion.

Any additional comments?

Not the kind of topic i thought it was about.

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  • Amazon Customer
  • 01-14-17

Absolutely Superb

What did you like most about Tribes?

Brilliant, inspiring, an absolute tonic

What did you like best about this story?

very simple message, but rousing examples help overcome resistance for us to take our opportunity in the world!! lets go......

Have you listened to any of Seth Godin’s other performances? How does this one compare?

as good as always, first class

Was there a moment in the book that particularly moved you?

many, every 2 minutes Im saving a clip of inspiration, just too many good real examples to choose from

Any additional comments?

buy it, listen to it, act on it and pass it on, change the world for yourself and the people you care about.

2 of 4 people found this review helpful

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  • vincenzo cupello
  • 05-13-16

Brilliant

One of the best books I have bought in the last year. Could not stop listening to it. Well written, easy to follow and very interesting. One to listen over and over again. Thank you.

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  • monica
  • 04-13-16

Thank you for restoring my faith!

Thank you for allowing me to restore faith in my own vision and goals in leading my team to come

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  • Jeff Anderson
  • 04-08-16

Incredibly Empowering

Seth masterfully works his way through the art of leading with driven purpose. With light humour, wit and great examples to bring points to life - it is an impressively inspiring book that can easily be listened to over and over again. At the time of writing this is my second time around and I suspect it will not be the last. Outstanding!

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  • Paul Webb
  • 09-16-15

I'll follow this book...mostly

I good insight into leadership. Very ambitious yet simple. I mostly agree with the guys philosophy over ideals & innovation, however at times it can be a 'one size fits all' and no plan B approach.
Overall the passion and enthusiasm of the author is the books greatest strength. I took a lot from his examples but will not take away everything as gospel.

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  • Rheannen
  • 07-17-16

Some interesting concepts but a lot of waffle

Would you say that listening to this book was time well-spent? Why or why not?

There were truly some moments, when listening to this book, where I was inspired by what Godin said. However, he spent a good part of the first section of this book, and a number of sections in later chapters waffling on about what a tribe is and what leadership is in a way that didn't provide clear definitions but seemed to attempt pseudo-inspirationalism.<br/>His overemphasis of the word 'TRIBE' and 'LEADERSHIP' at moments of the book was really annoying - like, we get it, the book is about tribes and leadership - we get the connection between the title of the book and the content.<br/>However, I gave this three stars overall because of those moments where his message came through loud and clear and I felt a push to strive beyond mediocrity. In that sense it was worth it.

1 of 2 people found this review helpful

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  • Craig
  • 06-30-16

Short and to the point. A great buy

i loved Seth's no fuss, to the point approach. Found myself reaching for the notebook every few minutes.

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  • Beaulah Pragg
  • 05-04-16

Inspirational

I loved this book. It was audacious, challenging and exactly what I needed to hear. Highly recommend.

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  • Bjørn
  • 03-29-16

I knew it!

Where does Tribes rank among all the audiobooks you’ve listened to so far?

I have always believed I could be a great leader. Now I know. <br/>

What other book might you compare Tribes to, and why?

Pitch Anything by Orren Klaff - these two books in combination is a powerful tool.<br/>Both books are read by the author.

What does Seth Godin bring to the story that you wouldn’t experience if you had only read the book?

Nothing beats a book written by the author him/herself

Did you have an emotional reaction to this book? Did it make you laugh or cry?

It made me feel really good about myself - and inspired!

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  • Amazon Customer
  • 03-08-16

The leader of tribal leaders.

Finally, someone not in a financial coma.
The time has come to look beyond our own personal gain and recalibrate our mindset and heartset so that we can rise above the robots most humans have become.
A must listen for anyone who wants to make dent in this world.

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  • jason hughston
  • 02-24-16

Pure Inspiration

Seth Godin inspires with his passionate call for action! A clear, concise treatise on leadership.

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  • Anton Mayer
  • 12-02-15

Great short audiobook.

Content rich little book. I certainly gained a few great ideas from it. Worth a listen.

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  • Warwick Foster
  • 09-23-15

Smacks it out of the park again

If you want insight and quality come here. Will listen to it a number of times. No padding just good content. For my new start up it is what I need to hear

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  • Bradley
  • 04-23-15

Great leadership book

Good insight into the human desire for a leader with principles and drive to achieve an objective