• Groundswell - Expanded and Revised Edition

  • Winning in a World Transformed by Social Technologies
  • By: Charlene Li, Josh Bernoff
  • Narrated by: Josh Bernoff
  • Length: 9 hrs and 48 mins
  • 3.4 out of 5 stars (32 ratings)

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Groundswell - Expanded and Revised Edition  By  cover art

Groundswell - Expanded and Revised Edition

By: Charlene Li, Josh Bernoff
Narrated by: Josh Bernoff
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Publisher's summary

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

  • Evaluate new social technologies as they emerge
  • Determine how different groups of consumers are participating in social technology arenas
  • Apply a four-step process for formulating your future strategy
  • Build social technologies into your business

Groundswell is required listening for executives seeking to protect and strengthen their company's public image.

©2011 Charlene Li, Josh Bernoff (P)2011 Gildan Media Corp

Critic reviews

"..for Groundswell's intended audience - managers struggling to answer questions such as 'should my soap company have a presence on Facebook?' or 'why isn't anyone reading our company blog?' - the emphasis on data and analytics is not a bug - it's a feature" ( The Financial Times)

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