The Disruption Mindset

Why Some Organizations Transform While Others Fail

By: Charlene Li

Narrated by: Karen Saltus

Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as best-selling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption.

Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on next-generation customers or today’s reliable ones? Should we abandon our current business model for an entirely new one?

Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them.

Their stories make it clear that organizations don’t have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mind-set that permeates every aspect of the organization.

Li lays out how to do so by focusing on three elements:

• A strategy designed to meet the needs of future customers
• Leadership that creates a movement to drive and sustain transformation
• A culture that thrives on disruptive change.

Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.

©2019 Charlene Li (P)2019 Charlene Li

Do it- you need to hear it

Really good reading. My organization is struggling with the concept of disruption; this helped me fins confidence in what role I can play.

Great tips for disruption journey.

The author is showing the key elements that will help you in your disruption process to transform your business. It has been a soft listening with great ideas that can be applied in most of the organizations.

Disruption is real and needed!

I appreciated the variety of disruptive examples. I appreciated the successes, failed experiences, and those who used them to realize new opportunities.

This should be the ‘new normality’ everyone’s talking about

This is gold. You truly end up with a shifted mindset even though you were already an isolated disruptor in your company. More than 10+ real cases explained around all mayor companies: Amazon, Adobe, Southwest Airlines, Google, Huawei, Nokia, to name a few. Don’t hesitate, you should hear/read this.

Great book

This book is precised and relates to most of the chalenges of innovation and change management in organizations