Josh Bernoff
AUTHOR

Josh Bernoff

Josh is an author or co-author of six business books, including the Business Week bestseller "Groundswell" (HBR Press, 2008). He helps nonfiction authors to achieve their business goals with books. Josh wrote "Writing with Bullshit: Boost Your Career by Saying What You Mean" (HarperBusiness, 2016). The Globe and Mail called it "A Strunk and White for the modern knowledge worker." His other books include "Empowered" (HBR Press, 2010) and "The Mobile Mind Shift" (Groundswell Press, 2014). More recently, he was the principal writer for the books "Marketing to the Entitled Consumer" (Mascot Books, 2018) and "The Age of Intent" (Amplify, 2019). Josh has worked with authors on more than 30 non-fiction books. His contributions include developing ideas and titles, coaching, editing, and ghostwriting. Prior to becoming an author, Josh was an analyst and vice president at Forrester Research for 20 years. He created the company's Technographics segmentation, a classification of consumers according to how they approach technology, which is still in use more than 15 years later. Josh is frequently quoted in publications like The New York Times and The Wall Street Journal and has keynoted major conferences on television, music, marketing, and technology in Barcelona, Beijing, Brussels, Cannes, London, New York, Rome, Tokyo, São Paulo, and Seoul. For more, see Josh's daily blog at www.bernoff.com

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