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In this provocative yet practical audiobook, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others - subtle gestures, sounds, and signals - that elicit emotion. He then provides a clear, useful framework of seven "power cues" that will be essential for any leader in business, the public sector, or almost any context.
When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your emails, proposals, and other important documents fail to win people over.
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment - find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen (authors of the best-selling Profit from the Core) researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external.
The companies that Google Ventures invest in face big questions every day: Where's the most important place to focus your effort, and how do you start? What will your ideas look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution to a problem? Business owners and investors want their companies and the people who lead them to be equipped to answer these questions - and quickly.
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.
In this provocative yet practical audiobook, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others - subtle gestures, sounds, and signals - that elicit emotion. He then provides a clear, useful framework of seven "power cues" that will be essential for any leader in business, the public sector, or almost any context.
When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your emails, proposals, and other important documents fail to win people over.
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment - find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen (authors of the best-selling Profit from the Core) researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external.
The companies that Google Ventures invest in face big questions every day: Where's the most important place to focus your effort, and how do you start? What will your ideas look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution to a problem? Business owners and investors want their companies and the people who lead them to be equipped to answer these questions - and quickly.
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.
How will artificial intelligence affect crime, war, justice, jobs, society, and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology - and there's nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who's helped mainstream research on how to keep AI beneficial.
In business, the right behaviors matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would rather forget?
Why do we do the things we do? More than a decade in the making, this game-changing book is Robert Sapolsky's genre-shattering attempt to answer that question as fully as perhaps only he could, looking at it from every angle. Sapolsky's storytelling concept is delightful, but it also has a powerful intrinsic logic: He starts by looking at the factors that bear on a person's reaction in the precise moment a behavior occurs and then hops back in time from there in stages, ultimately ending up at the deep history of our species and its evolutionary legacy.
For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.
The Dalai Lama, at his most compassionate and outspoken, here elaborates and deepens his vision for the nonreligious way. Transcending the mere "religion wars", he outlines a system of secular ethics that gives tolerant respect to religion, those that ground ethics in a belief in God and an afterlife, and those that understand good actions as leading to better states of existence in future lives. And yet, with the highest level of spiritual and intellectual authority, the Dalai Lama makes a claim for what he calls a third way.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
This is not because of some evil corporate conspiracy. It's actually the result of four traps, obscurity, anonymity, hard sell, and tedium, that transform us from funny, honest, and engaging weekend people to boring business stiffs.
But for you, this epidemic of bull and boredom is a real opportunity. All those human beings who trudged to work Monday morning want something better. They don't want disclaimers, nonpromises, sugar-coated news, or canned speeches. They want someone to capture their imagination, stir their enthusiasm, and tell them the truth. And once you learn to recognize and rise above the four traps, you can be that voice they're looking for.
Grab your cape and sharpen your sword. It's time to fight the bull!
If you think you smell something at work, there's probably good reason; bull has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun.
But it doesn't have to be that way. The team that brought you the Clio Award-winning Bullfighter software is back with an entertaining, bare-knuckled guide to talking straight.
This is a book for all those who want to climb the corporate ladder, but refuse to check their personality at the door.
"One of the surprising ideas and trends that will change the way we work and live in 2005." (Fast Company)
"[A] timely, highly entertaining guide to cutting through corporatespeak and communicating effectively." (Booklist)
"The authors are consultants, and their familiarity with the subject...gives their irreverent critique a funny, knowing edge." (Publishers Weekly)
I really wanted to love this book, but I found that, like a lot of business books based on a pretty simple premise, that two or three chapters would have been sufficient. Yes, the examples are humorous, but the entire audiobook made me feel that my iPod must have hit REWIND a few times since the content sounded like I had heard it before. I got the same feeling from A Search for Excellence: read the first and last chapters, and any one of the ones between, and save yourself the tedium of the others.
6 of 6 people found this review helpful
I had been hopeful that this audio book would provide some real gems but was dissappointed. The message was quite simplistic - be careful of double-speak and be wary of templates, be creative and interact with others. This book might be helpful for those who are immersed in a 'Dilbert-like' culture at work or are new to the job market.
1 of 1 people found this review helpful
This book cuts right to the heart of the problem. We use jargon and bull-speak to sound more intelligent or to hide our errors. The author's tell it truthfully and give great examples of bad business speak. They distill all the garbage down to, "Be yourself and speak as you normally do."
1 of 1 people found this review helpful
This book is funny, smart, and genuinely useful. I couldn't stop the listen... I highly recommend this one. The deadpan delivery is perfect for this topic.
1 of 1 people found this review helpful
A nice break from more serious pursuits. Has many laugh out loud moments. Recommend for any of us frustrated "cubicle dwellers".
I sent this book (hard copy) to many of my piers who have lost there way. This should be recommended reading for corporate America.
2 of 6 people found this review helpful
This might be a great audiobook, if only I could download it, but no such luck if you are from Germany... Hope these kind of restrcitions will not become the norm.
0 of 24 people found this review helpful