Admen, Mad Men, and the Real World of Advertising

Essential Lessons for Business and Life

By: Dave Marinaccio

Narrated by: Fleet Cooper

Length: 5 hrs and 5 mins

Publisher's Summary

A best-selling author and advertising veteran shares a life's lessons from the ad trade.

Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international best seller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new audiobook takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons.

His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship". And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

©2015 Dave Marinaccio (P)2015 Audible, Inc.

The real agency world... I loved it!!!!!!!!!!!!!!

The real agency world... I loved it! I will definitely be listening to it again

Read, listen, and learn.

I live in the world of advertising, and appreciate how "Admen, Mad Men ..." illustrated new understandings on the business, and reinforced what I already knew. Reading this book gave me laughs, hope, and motivation in my personal pursuits to win and please clients. Dave Marinacco's writing and Fleet Cooper's narration gives thorough education.

don't download cos you watched madmen

Reminiscent of a bad 1920's self help mixed with business book. Without knowing the authors profile I would guess he's old and stuck in 1968, that's about as close as this book comes to Madmen.