Admen, Mad Men, and the Real World of Advertising
Essential Lessons for Business and Life
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.00 por los primeros 30 días
Admen, Mad Men, and the Real World of Advertising
Compra ahora por $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Fleet Cooper
-
De:
-
Dave Marinaccio
Acerca de esta escucha
A best-selling author and advertising veteran shares a life's lessons from the ad trade.
Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international best seller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new audiobook takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons.
His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship". And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
©2015 Dave Marinaccio (P)2015 Audible, Inc.Los oyentes también disfrutaron...
-
Elon Musk
- De: Walter Isaacson
- Narrado por: Jeremy Bobb, Walter Isaacson
- Duración: 20 h y 39 m
- Versión completa
-
General5 out of 5 stars 8,861
-
Narración:5 out of 5 stars 7,677
-
Historia5 out of 5 stars 7,670
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
4 out of 5 stars
-
megalomania on display
- De JP en 09-12-23
De: Walter Isaacson
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
-
General5 out of 5 stars 93
-
Narración:5 out of 5 stars 71
-
Historia5 out of 5 stars 71
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
5 out of 5 stars
-
Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
-
Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 411
-
Narración:4 out of 5 stars 357
-
Historia4.5 out of 5 stars 353
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
3 out of 5 stars
-
The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
-
Fooled by Randomness
- The Hidden Role of Chance in Life and in the Markets
- De: Nassim Nicholas Taleb
- Narrado por: Sean Pratt
- Duración: 10 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 5,961
-
Narración:4.5 out of 5 stars 4,611
-
Historia4.5 out of 5 stars 4,589
This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.
-
4 out of 5 stars
-
Pass on this one and read The Black Swan
- De Wade T. Brooks en 06-25-12
-
Sam Walton
- Made in America
- De: John Huey, Sam Walton
- Narrado por: Henry Strozier
- Duración: 10 h y 31 m
- Versión completa
-
General5 out of 5 stars 3,303
-
Narración:5 out of 5 stars 2,841
-
Historia5 out of 5 stars 2,829
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
-
5 out of 5 stars
-
Capitalism Is The Way
- De Nathan Ruff en 04-14-19
De: John Huey, y otros
-
No B.S. Sales Success in the New Economy
- De: Dan S. Kennedy
- Narrado por: Joe Pardavila
- Duración: 7 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 27
-
Narración:4 out of 5 stars 20
-
Historia4.5 out of 5 stars 19
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
-
1 out of 5 stars
-
terrible narration
- De Fred en 09-20-21
De: Dan S. Kennedy
-
Elon Musk
- De: Walter Isaacson
- Narrado por: Jeremy Bobb, Walter Isaacson
- Duración: 20 h y 39 m
- Versión completa
-
General5 out of 5 stars 8,861
-
Narración:5 out of 5 stars 7,677
-
Historia5 out of 5 stars 7,670
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
4 out of 5 stars
-
megalomania on display
- De JP en 09-12-23
De: Walter Isaacson
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
-
General5 out of 5 stars 93
-
Narración:5 out of 5 stars 71
-
Historia5 out of 5 stars 71
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
5 out of 5 stars
-
Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
-
Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 411
-
Narración:4 out of 5 stars 357
-
Historia4.5 out of 5 stars 353
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
3 out of 5 stars
-
The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
-
Fooled by Randomness
- The Hidden Role of Chance in Life and in the Markets
- De: Nassim Nicholas Taleb
- Narrado por: Sean Pratt
- Duración: 10 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 5,961
-
Narración:4.5 out of 5 stars 4,611
-
Historia4.5 out of 5 stars 4,589
This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.
-
4 out of 5 stars
-
Pass on this one and read The Black Swan
- De Wade T. Brooks en 06-25-12
-
Sam Walton
- Made in America
- De: John Huey, Sam Walton
- Narrado por: Henry Strozier
- Duración: 10 h y 31 m
- Versión completa
-
General5 out of 5 stars 3,303
-
Narración:5 out of 5 stars 2,841
-
Historia5 out of 5 stars 2,829
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
-
5 out of 5 stars
-
Capitalism Is The Way
- De Nathan Ruff en 04-14-19
De: John Huey, y otros
-
No B.S. Sales Success in the New Economy
- De: Dan S. Kennedy
- Narrado por: Joe Pardavila
- Duración: 7 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 27
-
Narración:4 out of 5 stars 20
-
Historia4.5 out of 5 stars 19
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
-
1 out of 5 stars
-
terrible narration
- De Fred en 09-20-21
De: Dan S. Kennedy
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 17 m
- Versión completa
-
General5 out of 5 stars 658
-
Narración:5 out of 5 stars 548
-
Historia5 out of 5 stars 545
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
5 out of 5 stars
-
Be Careful with This Book. Extremely Powerful.
- De Ahmad en 07-24-17
-
All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 87
-
Narración:4.5 out of 5 stars 81
-
Historia4.5 out of 5 stars 81
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Mike Always Delivers
- De Carlos en 04-03-24
De: Mike Michalowicz
-
This I Know
- Marketing Lessons from Under the Influence
- De: Terry O'Reilly
- Narrado por: Terry O'Reilly
- Duración: 9 h y 10 m
- Versión completa
-
General5 out of 5 stars 62
-
Narración:5 out of 5 stars 55
-
Historia5 out of 5 stars 55
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
-
5 out of 5 stars
-
Bring your pen and notebook. You're going to need
- De Todd L en 03-10-18
De: Terry O'Reilly
-
How to Win at the Sport of Business
- If I Can Do It, You Can Do It
- De: Mark Cuban
- Narrado por: Charles Constant
- Duración: 2 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 6,049
-
Narración:4.5 out of 5 stars 5,149
-
Historia4.5 out of 5 stars 5,130
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
-
5 out of 5 stars
-
Short and precise.
- De Mariam en 04-27-15
De: Mark Cuban
-
Console Wars
- Sega, Nintendo, and the Battle That Defined a Generation
- De: Blake J. Harris
- Narrado por: Fred Berman
- Duración: 20 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 4,548
-
Narración:4.5 out of 5 stars 4,157
-
Historia4.5 out of 5 stars 4,150
A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.
-
4 out of 5 stars
-
Was hoping for so much more...
- De Rob G. en 11-17-14
De: Blake J. Harris
-
Rework
- De: Jason Fried, David Heinemeier Hansson
- Narrado por: Mike Chamberlain
- Duración: 2 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 6,872
-
Narración:4.5 out of 5 stars 5,074
-
Historia4.5 out of 5 stars 5,069
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
-
4 out of 5 stars
-
Simple, Quick, Timely, Contrarian Advice
- De Paul en 06-18-10
De: Jason Fried, y otros
-
The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- De: Matthew Pollard
- Narrado por: Jamie Jackson
- Duración: 4 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 1,283
-
Narración:4.5 out of 5 stars 1,104
-
Historia4.5 out of 5 stars 1,102
Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
-
5 out of 5 stars
-
I Am Sold..!
- De @K_Speckmann en 01-05-18
De: Matthew Pollard
-
Flip the Script
- Getting People to Think Your Idea Is Their Idea
- De: Oren Klaff
- Narrado por: Oren Klaff
- Duración: 6 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 1,279
-
Narración:4.5 out of 5 stars 1,145
-
Historia4.5 out of 5 stars 1,135
If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
-
5 out of 5 stars
-
Riveting. BLEW, MY, MIND
- De Justin en 09-19-19
De: Oren Klaff
-
The Sell
- The Secrets of Selling Anything to Anyone
- De: Fredrik Eklund, Bruce Littlefield, Barbara Corcoran - foreword
- Narrado por: Fredrik Eklund, Barbara Corcoran
- Duración: 8 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 2,010
-
Narración:4.5 out of 5 stars 1,795
-
Historia4.5 out of 5 stars 1,794
Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: To make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.
-
1 out of 5 stars
-
Don't waste time or money.
- De PA NANA en 07-10-16
De: Fredrik Eklund, y otros
-
Disrupted
- My Misadventure in the Start-Up Bubble
- De: Dan Lyons
- Narrado por: Dan Lyons
- Duración: 9 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 3,386
-
Narración:4.5 out of 5 stars 3,053
-
Historia4.5 out of 5 stars 3,048
An instant New York Times best seller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes listeners inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For 25 years Dan Lyons was a magazine writer at the top of his profession - until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him.
-
4 out of 5 stars
-
Don't drink the Kool Aid
- De Margaret en 07-03-16
De: Dan Lyons
-
She Sells
- The Empathy Advantage - How to Increase Profits and Give Clients What They Really Want
- De: Megan DiPiero
- Narrado por: Megan DiPiero
- Duración: 3 h y 22 m
- Versión completa
-
General5 out of 5 stars 179
-
Narración:5 out of 5 stars 146
-
Historia5 out of 5 stars 146
There's a myth in our culture that to get ahead in sales, we have to be sharks - greedy, manipulative, and only out for number one. As business owners and creatives who lead with heart, that fear of appearing "salesy" stresses us out and holds us back. We assume that spending money is painful and feel guilty to ask our clients for more. The truth is, today's trading-up clients are not only willing to spend big, but they secretly want to. And there are more of them in your market than you think.
-
5 out of 5 stars
-
loved it
- De MKisses en 01-15-25
De: Megan DiPiero
-
The Business of Kayfabe
- Turning Wrestlers' Secrets into a Million Dollars
- De: Sean Oliver
- Narrado por: Sean Oliver
- Duración: 5 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 47
-
Narración:5 out of 5 stars 41
-
Historia4.5 out of 5 stars 41
The personalities in pro wrestling have always been some of the most unique and entertaining in the world. For more than 10 years, Kayfabe Commentaries has been the leading production company in the shoot interview genre, and now, you'll go inside the company and see how it was done. Sean Oliver, the on-camera ringmaster and co-owner of the company, takes the listener through all the components of building the business that bought the real-life personalities behind wrestling's outrageous personalities to the masses.
-
1 out of 5 stars
-
Buyer Beware
- De kathy deal en 10-08-19
De: Sean Oliver
The real agency world... I loved it!!!!!!!!!!!!!!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Read, listen, and learn.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Needs revision: cover, name, narration, excessive sarcasm.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.