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Publisher's Summary

Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less.

That’s The 3-Minute Rule.

Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more.

Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations - from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more.

Now, it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.

Simplify. Say less. Get more.

©2019 Brant Pinvidic (P)2019 Penguin Audio

Critic Reviews

"Ditch the theatrics, the flashy slides, and the long-winded explanations. Brant Pinvidic’s game-changing approach to making pitches and presentations proves that if you simplify your information all you need is three minutes. No gimmicks, just results." (Tony Robbins, author of Money: Master the Game and Unshakeable)

What listeners say about The 3-Minute Rule

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Amazing book and great read

You will not regret listening to this book. Loved everything about it.

If anything, I recommend you get the printed or kindle version as well since it’s easier to do the exercises following that vs the audio.

But the audio is great to reference and listen on the go.

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Tied a lot of my sales Loose Ends together

I’ve read (listened to) 14 Sales related books this past year 2019! Each author has their own style but I found Brant with his real life “Story Telling Style” had the ability to tie together many of the loose ends I felt I had. I kind of knew something was missing and now happy to have found so many missing pieces of my puzzle. I listen 2 hours a day driving 51 miles each way to & from work. The first read I just listened and today on Christmas I’m starting my second listen but this time only when I can sit and do all the writing that goes along with self auditing my pitch.

Here’s to a much more Profitable 2020. I definitely recommend you add this book to your collection!

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Must read for entrepreneurs

I've read 1,455 books. This is one I will read many times and even participate in the website linked inside of the book. Thank you for being an amazing human who helps others so freely.

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Excellent real-world approach

I have bought the Kindle and the physical book - every so-called entrepreneur should read this

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it is all about the author himself

not about the rules but author's interaction with others in complex story! Feel sleepy ...

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Already has made me a better presenter

I saw Brant's talk at a podcasting convention in March 2020 (right before the world shut down) and knew he had something I was going to need someday. When I finally got a first chance to present my business idea, I used his techniques and philosophy and created something WAY better than I could have before, even just the first draft was levels above any previous work. I'm even using it to refine the concept, context and actualization of my overall business plan, taking out the "fluff", answering the WHAC questions and improving my statements of value. This book really has improved how I'm presenting - well worth the read!

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best book in my library

straight to the point! True to it's title. so helpful!
a must read, for sure!

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Must read

Great guide for anyone who is selling any product or service for how to frame a conversation in a way that is clear, simple, and informational. This is 21st century B2B sales gold!

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Easy to understsnd

Great information. What are you waiting for? Read the book, follow the instructions, and do it.

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Bought it twice!

I was getting so much out of the audiobook that about halfway through I purchased a physical copy too.

As someone who is always looking to improve my skills as a presenter, I found the book to be incredibly useful and actionable.

Upon finishing it, I immediately went back to the beginning to consume it all over again. I very much want to begin putting Brant’s teachings into action right away.

Great book!

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  • Whyte
  • 03-13-21

Already used the techniques

Easy to follow and engaging narration. I used the rules to pitch an idea and it worked. I didn’t quite stick to 3 minutes, but the method definitely produced the results.

This has changed how I pitched!