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Publisher's Summary

Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.

The Entrepreneurial Operating System is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do.

InTraction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses - and you can too.

©2011 Gino Wickman (P)2012 Audible, Inc.

What members say

Average Customer Ratings

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  • 4.6 out of 5.0
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Best business & culture building book I've ever read.

I've read almost all of the top books written about building teams, scaling out organizations, building culture, etc. (Rockefeller habits, start with why, good to great, etc. ) and this book tops em all by far.

2 of 2 people found this review helpful

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awesome system for running a business

Loved this book! Very actionable system for establishing new ways and working and getting everyone on the same page with the company direction.

1 of 1 people found this review helpful

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  • Michael
  • Milpitas, CA, United States
  • 01-15-15

Good nuts and bolts system for management.

I think the system is really good and well laid out. Somewhat repetitive and would probably be more useful with me hard copy of the book. But otherwise enjoyable and useful.

3 of 4 people found this review helpful

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MUST READ book for any organization!

Where does Traction rank among all the audiobooks you’ve listened to so far?

When it comes to systemizing your business and implementing accountability programs, this is THE book to read up on.

What other book might you compare Traction to and why?

The E-Myth, Built To Sell, and Work The System.. All books are aimed to structure any company to become more effective and impactful

Was there a moment in the book that particularly moved you?

Mostly when it was covering the accountability systems to keep everyone on track and held accountable

Any additional comments?

Seriously, regardless if your company/organization is small or big, this will help you take control of everything and have a clearer path to success

2 of 3 people found this review helpful

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Amazing book!

We have implemented this system company wide! We are rolling it out in both locations!

2 of 3 people found this review helpful

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An interesting read

Highly recommended for every growth seeking entrepreneur. It challenge your thinking and therefore your status quo.

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Thoroughly enjoyed Traction.

This book was extremely beneficial to my understanding of the culture at my new company.

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Great way to improve a company

this is a very simple but highly effective way to improve a company and then continue running it through this methodology. We've started it in our company, but have a long way to go.

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  • Ay
  • montclair
  • 11-26-17

life and business changing!

this book was the difference for me. now I know what to do and which way to go.

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Traction: A Game-changer

This text provides a great roadmap to creating a continuous improvement system within your business. It helps establish a compelling business need, create/develop your team, take action and measure results. Phenomenal read!!! I plan to look into the EOS methodology for my business.

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  • Kyle
  • 01-20-17

Pretty good

Some useful tips and ideas like the scorecard.

For large businesses it's great, but for sole traders far less so.

A few really good ideas came from it, but lots of lists make it hard to follow at times. Fine if you're working at a desk whilst listening, but not for in the car etc.

2 of 2 people found this review helpful

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  • Jay S.
  • 07-15-16

outstanding information, will be buying the book

jam packed full of systems and methods to apply to your book I quickly realised I wanted to write everything this down but in the end just listened through and decided I'd buy the book. honestly I'm not even going to buy the kindle version, I'm going to buy the paperback because I want the information on paper. before you buy the audio book or papepr book you can check on the Eos worldwide website for a bunch of free resources but they mostly won't have context without the book.

1 of 1 people found this review helpful

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  • Dean Breyley
  • 03-06-15

Wish someone had told me of this years ago!!!

Business will be a whole new ball game with this system at your disposal. Easy to adopt and implement and the results are so powerful. Your life will actually change for the better.

1 of 1 people found this review helpful

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  • Jason
  • 03-04-15

Solid material

Because it is a process driven system the material is dry
The reader is monotone and this doesn't enliven the content
The EOS is a commendable system and worth implementing

1 of 1 people found this review helpful

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  • Jason Choy
  • 03-20-17

Awesome.

Every business owner and leadership team should listen to this. Essential for a business looking to grow and scale.

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  • ThingsCollector
  • 09-23-16

great advice with good voice over

excellent tips that every business can benefit from. Worth listening to repeatedly to refine your implementation of the material to a higher degree of sophistication.

1 of 1 people found this review helpful

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  • blake
  • 11-21-17

Amazing business tool

This book is such a mind blowing tool for business, I will keep using it for a long time to come.