Profit First

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

By: Mike Michalowicz

Narrated by: Mike Michalowicz

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:

· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
· A small, profitable business can be worth much more than a large business surviving on its top line.
· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.


* This audiobook edition includes exclusive updated commentary by the author.

So good.

This is a fantastic book. Second time I’ve read it. I was foolish enough not to implement it fully the first time. Don’t be foolish like me, implement it right away! The info is gold, the writing is awesome, and the profit potential real.

I never thought of doing profit first. It makes total sense to me now.

Awesome book. The concept of profit first changed my business and my life to better. I understood that it's possible to take the profit first and everything else will fall in place.

A Great Way To Run a Biz

I’m a huge fan of Mike M and this was the first book I read of his. I’ve since read all of them and love all of his books! Highly recommend!

Every small business owners needs to read this

This was a great book and I’m so glad I was able to listen to it. This is going to make a huge difference in my business and I can’t wait to go to the bank and start profiting. Definitely recommend, easy to follow.

If you are starting a business read this first!!!!

10/10 such a great business finance book will be following profit first from the jump.