Regular price: $19.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.

The Entrepreneurial Operating System is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do.

InTraction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses - and you can too.

©2011 Gino Wickman (P)2012 Audible, Inc.

What members say

Average Customer Ratings

Overall

  • 4.6 out of 5.0
  • 5 Stars
    1,091
  • 4 Stars
    274
  • 3 Stars
    60
  • 2 Stars
    23
  • 1 Stars
    17

Performance

  • 4.6 out of 5.0
  • 5 Stars
    867
  • 4 Stars
    279
  • 3 Stars
    80
  • 2 Stars
    14
  • 1 Stars
    14

Story

  • 4.5 out of 5.0
  • 5 Stars
    829
  • 4 Stars
    278
  • 3 Stars
    78
  • 2 Stars
    21
  • 1 Stars
    16
Sort by:
  • Overall
  • Performance
  • Story

Best business & culture building book I've ever read.

I've read almost all of the top books written about building teams, scaling out organizations, building culture, etc. (Rockefeller habits, start with why, good to great, etc. ) and this book tops em all by far.

5 of 5 people found this review helpful

  • Overall
  • Performance
  • Story

awesome system for running a business

Loved this book! Very actionable system for establishing new ways and working and getting everyone on the same page with the company direction.

3 of 3 people found this review helpful

  • Overall
  • Performance
  • Story
  • Michael
  • Milpitas, CA, United States
  • 01-15-15

Good nuts and bolts system for management.

I think the system is really good and well laid out. Somewhat repetitive and would probably be more useful with me hard copy of the book. But otherwise enjoyable and useful.

4 of 5 people found this review helpful

  • Overall
  • Performance
  • Story

Excellent Plan for Success

I am very impressed with this systematic plan to organize and run a business. The EOS system really helped me organize all the details!

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Great business advice

What made the experience of listening to Traction the most enjoyable?

I listened to this while the startup I was working for was going through some hard times. The more I listened to it, the more I realized we were on the wrong path. When attorneys spoke to employees about their ideas on how to fix the company, I felt like I was prepared to make a good case for some change.

What did you like best about this story?

I got what I wanted out of this book and don't feel a need to read more - however if I find myself working for another startup company, it might be time to read it again.

Which character – as performed by Kevin Pierce – was your favorite?

Lots of examples and anecdotes. Without it, this would have been a very boring book, but the plentiful real-life examples made it easy to listen to.

Was there a moment in the book that particularly moved you?

Nothing

Any additional comments?

It makes a good point that company mantras might feel cheesy, but they are needed. If you're going through a list of ideals you want your employees to follow, you will soon realize what you want in a person that you hire - and you will realize the employees you have that don't follow your standards.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Excellent book!

I highly recommend this book to anyone looking to get a grip on your business! Five stars.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Love the concept

I love all the concept. Can’t wait to implement the structure level 10 meeting in our dental office. We have meeting but it is a hit and miss because of crazy schedule. This align with my consultant accountability preaching.
Creates less drama in the organization.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

this book is the OS of success

you should implement the EOS to make sustainable business and reduce the headache of daily activities

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

MUST READ book for any organization!

Where does Traction rank among all the audiobooks you’ve listened to so far?

When it comes to systemizing your business and implementing accountability programs, this is THE book to read up on.

What other book might you compare Traction to and why?

The E-Myth, Built To Sell, and Work The System.. All books are aimed to structure any company to become more effective and impactful

Was there a moment in the book that particularly moved you?

Mostly when it was covering the accountability systems to keep everyone on track and held accountable

Any additional comments?

Seriously, regardless if your company/organization is small or big, this will help you take control of everything and have a clearer path to success

3 of 4 people found this review helpful

  • Overall
  • Performance
  • Story

Amazing book!

We have implemented this system company wide! We are rolling it out in both locations!

3 of 4 people found this review helpful

Sort by:
  • Overall
  • Performance
  • Story
  • Kyle
  • 01-20-17

Pretty good

Some useful tips and ideas like the scorecard.

For large businesses it's great, but for sole traders far less so.

A few really good ideas came from it, but lots of lists make it hard to follow at times. Fine if you're working at a desk whilst listening, but not for in the car etc.

2 of 2 people found this review helpful

  • Overall
  • Performance
  • Story
  • Jay S.
  • 07-15-16

outstanding information, will be buying the book

jam packed full of systems and methods to apply to your book I quickly realised I wanted to write everything this down but in the end just listened through and decided I'd buy the book. honestly I'm not even going to buy the kindle version, I'm going to buy the paperback because I want the information on paper. before you buy the audio book or papepr book you can check on the Eos worldwide website for a bunch of free resources but they mostly won't have context without the book.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story
  • Dean Breyley
  • 03-06-15

Wish someone had told me of this years ago!!!

Business will be a whole new ball game with this system at your disposal. Easy to adopt and implement and the results are so powerful. Your life will actually change for the better.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story
  • Jason
  • 03-04-15

Solid material

Because it is a process driven system the material is dry
The reader is monotone and this doesn't enliven the content
The EOS is a commendable system and worth implementing

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story
  • Pippa
  • 01-16-18

Really enjoyable and actionable!

What made the experience of listening to Traction the most enjoyable?

Loved this book. It might captures the key concepts from many other famous business books, and it puts them into practical steps which are easy to implement. I highly recommend this to anyone looking to scale their business by systemising everything!

What other book might you compare Traction to, and why?

the 12 week year - as it's about getting stuff done - strategically.

  • Overall
  • Performance
  • Story
  • Anonymous User
  • 01-08-18

A fantastic book for helping to grow your business.

For once a business book that cuts through flannel, jargon and cliches and delivers simple, pragmatic and logical steps to aiding your business.

  • Overall
  • Performance
  • Story
  • Jason Choy
  • 03-20-17

Awesome.

Every business owner and leadership team should listen to this. Essential for a business looking to grow and scale.

Sort by:
  • Overall
  • Performance
  • Story
  • ThingsCollector
  • 09-23-16

great advice with good voice over

excellent tips that every business can benefit from. Worth listening to repeatedly to refine your implementation of the material to a higher degree of sophistication.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story
  • blake
  • 11-21-17

Amazing business tool

This book is such a mind blowing tool for business, I will keep using it for a long time to come.