Selling is the art of convincing people to your way of thinking, and it is not just isolated to products or services. It is also related to ideas. The Sales Messenger is especially beneficial to sales professionals, but it is also a practical, informative book that can benefit anyone because everybody is selling something in one form or another. Whether you are trying to sell a product or service for your company, or even if you are just selling your husband or wife on the idea or concept of relocating to a new state, at some point and time you are selling. You might also be selling yourself in a job interview, selling your children on the concept of doing the right thing, or as a campaign manager you might be helping to sell a political candidate. This book will help you gain the basic knowledge and improve the skills necessary to become more effective at selling any idea, product or service. The Sales Messenger is a back-to-the-basics guide with engaging chapters containing helpful assignments that reinforce its critical concepts.
Author Wihbey Davis utilizes role play examples applicable to virtually any sales situation. She outlines the concept of utilizing bridges, recovery, and avoiding objections within the sales message. I'm now perfecting my sales message to identify problems, pain and creating better, more profitable solutions!
Listening to this book reminded me of the value in using my drive time for self improvement!
I highly recommend this read to sales professionals AND anyone wanting to better their business (or personal life) communication skills.
This is an outstanding asset for anyone interested in improving lost (or never taught) sales skills. Mary Anne has "been there, done that" and has converted her successes to a book that, if followed, will help you from the first chapter.
The audio is easy to listen to and the narratives will help immediately while driving to your next appointment.
This book should be an essential piece in getting you to the financially successful economic independence goal you want for yourself. Isn't this the reason you got into sales in the first place?
Invest in yourself. Quit trying to figure it out on your own. Learn from the proven experience of others. Follow the proven techniques in this book.
Would you listen to The Sales Messenger again? Why?
I will listen again and take the time to complete the exercises at the end of each chapter. Regardless what primary responsibility you hold in your job or profession, everyone who works for a living can benefit from Mary Anne Davis' lessons in "The Sales Messenger". Concepts like "the art of questioning," "building bridges for objections," and "trial closing" will help me better identify the needs of my internal stakeholders and promote my team's ideas for improving our business.
What other book might you compare The Sales Messenger to and why?
Mary Anne Davis uses the fable framework much like Patrick Lencioni's "The Five Dysfunctions of a Team" or Gene Kim's "The Phoenix Project". This style is very easy to follow and more entertaining than a typical business lecture-style book. Creating characters to follow helps to illustrate the key concepts with practical examples.
Have you listened to any of Tricia Greene’s other performances before? How does this one compare?
This was my first time to listen to a Tricia Greene book. She was easy to follow and did a convincing job voicing the different characters in the book.
Was there a moment in the book that particularly moved you?
Each chapter has valuable insights and lessons. The concept I've been using most since reading is the "bridge of objections."
Any additional comments?
This book will prove useful for anyone who works for a living. Regardless if your job title is "sales" or not, we all rely on sales in every aspect of what we do for a business.