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Editorial Reviews

In his introduction, accomplished photographer Richard Weisgrau states that the ability to negotiate is innate, but the skill of negotiation is developed. In breaking down the process to its core fundamentals along with offering practical, real-life examples of effective tactics, Weisgrau provides small-business owners and budding entrepreneurs valuable insight into the complex and delicate psychology of negotiation.

Brian Troxell's assertive, self-assured performance engages the listener from the start and manages to elevate this informative, eloquently written work to greater heights.

Publisher's Summary

Not confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner’s Guide to Negotiating is full of helpful tips and strategies for getting what you want without alienating your clients and suppliers. You will learn to analyze your wants, needs, advantages, and disadvantages going in, maintain your resolve, and see the negotiation through to a successful end. Topics include position bargaining, contracts, purchases, conflict resolution, and more. Also included are sample negotiation scenarios to illustrate different approaches. Concisely, clearly, and engagingly written, this guide will empower you to reach your negotiation goals!

©2012 Richard Weisgrau (P)2013 Audible, Inc.

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Wrong book

This is the wrong book that they are reading...I just bought this book to follow along