99 Negotiating Strategies

Tips, Tactics & Techniques Used by Wall Street's Toughest Dealmakers

By: David Rosen

Narrated by: Eric Morrison

This is the most complete catalogue of cutting-edge negotiating tactics ever published.

This blockbuster work is written as a playbook, a field guide, so lawyers, sales professionals, and other dealmakers will actively use it as negotiations proceed. Use the tactics individually or in combinations. Swap them in and out as negotiations proceed for maximum effectiveness, to keep your adversary off-balance, to calm them, or to close the deal. Negotiations are fluid and the mood can change. Sticking to a single approach can lead to deal failure. Rosen says a superior negotiator always adjusts as a deal progresses, just as a winning coach makes in-game adjustments.

There is no filler here. There are no war stories. This is not a biography of David Rosen's career. It is exactly what the title says - an easy-to-use directory of powerful negotiating tactics.

Each technique is succinctly explained, many with useful examples. While there are many very sophisticated principles at work in Rosen's catalogue of techniques, each is simply explained. This is not an academic work. It is a tool, a device, just like a notepad, a pen or a calculator, for dealmaking pros to reference constantly.

Rosen gets high marks for his opening discussion of ethics. The tactics he compiled here are extremely powerful, and readers should use caution in deciding how to apply them. Some incorporate powerful psychological principles and are proven to work based on decades of heavy academic research. To quote Rosen from the book's author's note, "Some negotiators may find ideas in this book too aggressive, but that is a matter of perspective. It is not a matter of right versus wrong, or ethical versus unethical. One may be a principled and hardcore competitive negotiator or an unprincipled, unethical collaborative negotiator. So a given negotiator’s description of a tactic as too 'aggressive' is really nothing more than his or her marking of the spot on the style continuum beyond which he or she no longer feels comfortable. Another negotiator might feel discomfort far short of that first negotiator’s comfort spectrum. Others still may feel no discomfort even at the extremes."

Who will benefit from this collection of advanced strategies? Lawyers, negotiators, sales organizations and sales professionals, business owners, mediators, and anyone involved in negotiating, dealmaking, selling, cold-calling, following up, and closing deals.

What will you learn? A small sample of the dozens of tactics: motivating others to buy, sell or reach other agreements; overcoming objections; creating or deflating a sense of urgency; helping opposing negotiators sell your deal to their own clients; overwhelming the opposition; and strategic uses of silence and indecision.

But Rosen takes you far beyond that, and far beyond the other, generic books on the market.

©2016 Ross and Rubin Publishers LLC (P)2018 Ross and Rubin Publishers LLC

So good you'll listen to it more than once!

I really like the book. I have already employed some of the 99 strategies. I would highly recommend this book!

Highly recommend

Highly recommend… i am ready to have my first negotiation and this books equipped me.

It’s Okay

I would give it a B-. Some good material, some minor so good
. B minus

Practical and useful

It is a pleasure to learn from a real world experienced practitioner rather then workshop academia theorist.

Great listen! Can’t judge the book by its sample.

This is by far one of the best business books I’ve ever read and true have operated in New York and it is the toughest place in the world. Unfortunately the author doesn’t put as much time and effort in his general overview, quite frankly the sample is unimpressive yet the body is EXCELLENT the author can take a couple of those 99 exurbs lay the potential reader with a couple of them and make it very thought-provoking that he fails that to make it thought-provoking from the get-go! CHEERS