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Publisher's Summary

Negotiation is an essential element of almost all of our interactions - personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator and learn how to:

  • Utilize the six key negotiating styles
  • Harness the power of emotion in hammering out agreements
  • Use time to your advantage
  • Prepare like a pro and enter any negotiation from a position of strength
  • Gain clarity on areas of agreement and disagreement
  • Develop win-win outcomes
  • Use the power of reciprocity
  • Know when and how to walk away
  • Apply the Law of Four
  • Plus much more…

Smart negotiation can save you time and money, make you more effective, and contribute substantially to your career. Jam-packed with Brian Tracy’s trademark wisdom, this practical and portable audiobook puts the power of negotiation right in your hands.

©2013 Brian Tracy (P)2013 Gildan Media LLC

Critic Reviews

"...interweaves nuggets of wisdom from Tracy with engaging real-life examples and practical tools, tactics and strategies." (Sales & Marketing Management)

What members say

Average Customer Ratings

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  • will
  • Kyle , TX, United States
  • 08-31-14

Very Good Return on Investment

I parked car was recently totaled in a hit and run incident. I filed a claim and it was covered with my uninsured motorist coverage. Awesome, right? Well the insurance company sent me what I felt was a low ball offer for my car that wouldn't fully pay off my note- they were around $500 shy.

I hopped on audible and searched books on the topic of negotiation. When I saw Brian Tracy had a book (I'm a big fan) on the subject and it was only ~2hrs, I instantly picked it up and listened to it that day. Using what I learned in the book helped me to negotiate the full value of what I felt my car was worth.

I think I can claim that the $12 for an audible credit and 2hrs I invested listening to this book translated into an extra $500 in my settlement with the insurance company. It's the gift that will keep on giving to in the sense that, like Brian reminds us in this book, "Everything is negotiable." So today it has made me hundreds, but in a few years maybe I'll have to update this review and edit the numbers to thousands.

Highly recommended as a basic overview. If I were going to negotiate in a higher stakes arena, I'd probably listen to this as a primer for other books on the same topic.

12 of 16 people found this review helpful

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very deep

rich in knowledge and expertise to the point where you feel the subject is addressed from all angles

1 of 1 people found this review helpful

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Good writer/communicator

Very helpfull selling tips! The author was very clear and detailed on approach to negotiation. Highly recommend!

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"the very best negotiation book I've ever read"

ive already read this book several times because I always save lots of money when I try his simple and easy to apply negotiation teqniques!!! Brian Tracy is simply the very best and I highly recommend all his books ! especially the new phsycology of achievement!

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A MUST TO GET BETTER IN MY REAL ESTATE BUSINESS

the way BT speaks and explains the different type of negotiatios through eveyday situatios and real life examples gave me the possitive idea of go out there and negotiate on the WIN WIN situation.
ought to have and hear this selling tool!

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Excellent negotiation manual

I liked the well researched material. negotiation in a nutshell. well worth my time. Thanks Brian!

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Quick and to the point.

Had a negotiation coming up and this book was perfect out me at easy and in a much better frame of mind going into the negotiation a must read and reread once in a while learnt some amazing gems thanks author

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great tools and ideas

The book outlines some good ideas for everyday situations and great for business. It touches real world situations and give good solutions.

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  • David Andrew
  • 05-31-15

Fantastic and easy to understand

I love the way Brian teaches complex issues in a simplistic manner. A must reader.

























1 of 1 people found this review helpful

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  • Scott
  • 02-09-17

Awful. Just.... Awful.

Where do I begin? The narrator sounded like he was eating breakfast while reading. The book offered precisely zero inspiration and zero original material.

Did I learn anything? Well to be fair, I guess I learnt to not waste my time on this audiobook, but the lesson came too late.

0 of 1 people found this review helpful