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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

Critic Reviews

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

What members say

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Muy bueno.

Me costó terminarlo pero es genial. Poner mucha atención para no perderse. De verdad genial.

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Good lessons, but not what I thought

Would you recommend this book to a friend? Why or why not?

Overall, I learned some good things from this book. The main lesson I think from the book is to take action and launch your product before you fix all the bugs. The best things companies can do is take action and begin moving forward rather than waiting to have everything figured out. However, the book was more so designed for people creating a product or specialized service. I am in the real estate business and I felt like a lot of the content didn't apply to my career field. I found myself zoning out a lot and just trying to finish the book.

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Lean Startup - Fast, Low Cost Execution Approach

Execution is usually an expensive affair. Team and corporate resource are rallied to push product into the market. The danger is building product that nobody wanted. Worst, it took the company years to create that product that nobody wanted.

Lean Startup asked us to scientifically validate market assumptions before we come out with next version of the product (build, measure, learn feedback loop). Eric Ries is the authority on this subject and definitely a must read for us who want to realise the passion, energy, and vision of that new business.

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A must read for creative thinkers & entrepreneurs

It was on my list for a while and I'm so glad I prioritized it! I really enjoyed the author reading it and I can't wait to put the lean startup principles to work in my life and business!

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great book, good reference

It was full of useful information and great examples to real world businesses, my only complaint is that there is information given without solid evidence. Overall, I thought it was very good and recommend it to other aspiring business people.

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Not a fan

In genereal books main point was good and usefull. we spend time on things that nobody wants and thats a huge waste. there also was suggestions how to improve this waste.
what I found lacking was some studys or experiments, where these ideas was tasted. in the middle it was ok, detailed examples from start to finish. but at end chapters it was like you need to do this, because I say so, no deep explanation. also there was to many examples, diferent in each chapter. it was dificult to find similarities with my problems, because I needed to switch from one example to another. better would be few examples from start to finish.
also in the start there was mentioned, that this would be helpful for all industries, but in the end all tips and examples was only for software/it companies.

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A good start, but find a business professor

While the text consistently indicates the importance of validated learning and avoiding vanity metrics, how to undertake validated learning is often missing. I highly recommend finding a business professor to work with if you are interested in enacting the opportunities in this book.

Additionally, the greater reasons driving "lean" thinking are understated. If you would like to read the same thing but better read "Innovation and Entrepreneurship", if you would like something more actionable read "Disciplined Entrepreneurship".i assign all three books in my course on Ent. Management.

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Great Book but Dry

I have never had such a hard time staying awake while listening to an audiobook. Great material, but they should have used a professional narrator.

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Great life changing book!!

Thank you Eric for writing this amazing life - changing book ! ! ! !

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Scrum applied to entrepreneurship.

enjoyed listening to the lean startup. appplies many principles of scrum and agile to a startup as a project. would have appreciated information from studies to support several concepts mentioned.