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Publisher's Summary

Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.

From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?

Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. 

As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences.

How to compete in the digital economy? In short: Ask Your Developer.

©2020 Jeff Lawson and Dan Lyons (P)2020 HarperCollins Publishers

What listeners say about Ask Your Developer

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Amazing read for every professional who has to interact with Tech professionals

Jeff builds a solid case for build software vs buy of the shelf.
Beautifully written, every word resonated with me.
Highly recommended for folks in Tech sector.

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Worth the read

It’s a good book for nontechnical managers. For more technical folks he’s writing to much we already understand. I enjoyed hearing his story a lot, Jeff is a great entrepreneur.

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Must read for managers, executives and developers of course

Our times has changed, software development brings the future now and developers are becoming the actuators of change this book describes how to use that as a super power to your company a must read for entrepreneurs looking for council and wisdom, better than a board meeting.

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Must read for the evolving companies

Good cultures precede good performance. Servant leadership can translate into stewardship. Everyone under the CEO is an ambassador to the company they work for. If you’re a leader Ask your ____ how they can be empowered.

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Every entrepreneur needs to read this book!

This is such a great book. It’s already become my developer bible. Everything you need to know about hiring, managing and leading a dev team during this platform revolution age were in today. This is a must read book for everyone.

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Insightful for today’s digital age

Great book. Loved listening to this book and hearing the importance of empowering our developers.

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Fantastic book on how software should be done

Really enjoyed it and confirmed 90% of what I believed as well as learned a few new things!

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I would give this book 10 Stars if I could.

my company currently has 50 developers across five different SAAS platforms and I've learned a ton from this book. Highly recommended

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Excellent stories focusing on developers

Very interesting stories on how the author built Twilio as well as a couple previous startups. It's also fascinating to see how Amazon has influenced the ethos of Twilio. Although Twilio has gone through a few acquisitions in recent years, it's good to learn how it started and keep in mind its developer-first spirit. For engineers, it's also great to learn the Operational Maturity Model and how the Twilio internal platform was built and used. As a Twilio employee myself, it's also good to learn a bit more of the company's history and fun facts.

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  • Chris Owen-Smith
  • 02-04-21

This is a brilliant book, buy it now

Whether you are a seasoned founder, or just setting out on your journey with developers, this book is a must read. The fact that it is read by the author really helps as his enthusiasm and natural passion for the subject really come across. As a founder who has had the privilege of working with some amazing developers over the years I cannot recommend this book too highly. If you are part of an organisation that does not work with developers in the ways described in this book then change, right now. You will be astounded by the change in your team. Great work @jeffiel