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Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin; (P)2007 Audible, Inc.

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  • Overall
    1 out of 5 stars
  • Hakan
  • OSLONorway
  • 02-22-09

Touches to quitting, when to quit - just touches

As an opening act, the book tries to convince you that you should aim to be best in the world. "If you are not sold on being the best in the world, you probably don't need the rest of what I am about to tell you.", author says around 12th minute, and this sentence was nerving. I am not interested in being sold on being the best in the world! I am interested in making smart decisions about quitting.

The book keeps going on the being-the-best idea for quite a while. Making smart decisions about when to quit and when to persevere has no what-so-ever correlation with being the best. Therefore in my opinion the book does not deliver what its title implies (will teach you when to quit or stick).

Examples I can remember either are too obvious: e.g. deciding to learn snowboarding,
a. you do the brave thing, start and go through the tough parts, and complete
b. you do the mature thing, evaluate and decide it is not something you want to do
c. you decide to learn, spent a lot of money and time, and quit, which is the stupid thing to do.

Or too vague: if you do not see light at the end of the tunnel, then maybe it is time to quit?

Or logically faulty: Any of the 42000 graduates can become the best, but they did not, because they quit because of one reason or another.

The author puts these in a much more attractive way than I did (and if you read all #1556# characters of my review, then, since you persevere as I do, you might still find the book worthy. After all, I am not saying it is totally worthless. Just don't have high hopes!)

39 of 45 people found this review helpful

  • Overall
    1 out of 5 stars

Waste of time

I'm usually a big Seth Godin fan but this book was terrible! He spends an hour and a half telling you that if you cant be #1 then quit, if there is no light at the tunnel then quit, and don't imagine a light at the tunnel if there is none. Over and over.

What he doesn't say is how to know if there is a light at the end of the tunnel or if you are imagining one. When you have a great business idea, you always think there's light at the end of the tunnel but you might work for years in vain. This book doesn't teach you how to evaluate opportunities, how to know when to quit, how to know what's on the other side of the dip. It reads like a rough draft that should come back with repetitive sections crossed out and the words "needs to include more practical advice" on it.



I could have gotten the same advice from one paragraph about Jack Welsh. Godin just says if there is a big payoff after the dip then you should stay on track but if there's not then quit and don't be average. Duh. I think his editor should quit.

38 of 45 people found this review helpful

  • Overall
    1 out of 5 stars
  • Andrew
  • Ghent, NY, USA
  • 11-28-07

Seth Should Have Quit

I generally love Seth Godin's work, but The Dip, a book about the merits of quitting, was a meandering stream of consciousness essay that lacked substance and research.

37 of 44 people found this review helpful

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    2 out of 5 stars
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    2 out of 5 stars

Short motivational speech

Fine if you just want a small motivational push in the right direction. Not really what I had in mind. Concepts were explained superficially in several ways, but I found concepts to be obvious and unhelpful so repetition felt monotonous. Was hoping for some new ideas and methods to apply to real life.

5 of 6 people found this review helpful

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    4 out of 5 stars
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    4 out of 5 stars

A must listen for any author who

If you are a writer, you know the dip. It often comes after your first few weeks of writing a new book, after the subject is no longer fresh, the story is pretty much fleshed out, or your outline is fairly complete. . . then boredom sets in. The new challenges that stimulated you into all that hard work earlier, are no longer interesting. Now the hard, boring, day to day work comes in. The poring over your every word, comma and plot point--many times over. You are in the dip. The thing that separates the pros from the wanna-bees. This audio makes this concept very real, which also makes it very possible to overcome. It also may help you with finding out just how vested you are in a story or book, and if you should quit or persevere. This book is definitely worth a listen.

7 of 9 people found this review helpful

  • Overall
    3 out of 5 stars
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    3 out of 5 stars

interesting short book

interesting short book but in few months retrospective it didnt affect my life.in any significant way, i think.

1 of 1 people found this review helpful

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    2 out of 5 stars
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    3 out of 5 stars
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    1 out of 5 stars

Eh

I understand what the author is saying, I just did not care for the delivery.

1 of 1 people found this review helpful

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    2 out of 5 stars
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    3 out of 5 stars
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    1 out of 5 stars

Should have been nothing more than the closing quiz

Wow. This sounded like a schizophrenic read to me. “You must quit what has no future potential! But you must persevere through the dip!” (The “dip” The hard part before an imminent success breakthrough) “You must quit!” “Don’t be lazy and quit!” Back and forth, back and forth. Perhaps that was the author’s genius... to get you simply to consider quitting. But as for a clear crystal ball? Yeah, hm...

1 of 1 people found this review helpful

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    5 out of 5 stars
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    4 out of 5 stars

Another worthwhile listen from Seth.

Loved it.
A short and sweet listen.
Some basic and valid principles for anyone looking to be successful... A good book to come back to on a regular basis as a reminder to pay attention to what matters.

1 of 1 people found this review helpful

  • Overall
    3 out of 5 stars
  • Brandon
  • whitby, Ontario, Canada
  • 02-04-08

Good

this is nothing new or amazing, it is a good review of what most people already know just with new terms to define it.

9 of 13 people found this review helpful

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  • Overall
    4 out of 5 stars
  • CA Weir
  • 06-26-07

Can't beat a bit of Godin...

The latest from Seth fails to disappoint, having listened to every one of his books on Audible...I find them simply superb to inspire me on the 40 minute cycle to work each day...I work in marketing so they fill me with ideas of who to call, what to research and how to work more efficiently.

I would say The Dip is more singularly focussed than any of his other titles, and I didn't take many different ideas away, but just the one message well reinforced of when to quit and when to stick...in my work and personal life.

If you want an introduction to Seth Godin, then I'd recommend The Big Moo or All Marketers are Liars first....The Dip is better for experienced Godin devotees...but when you're ready, go for it!

31 of 31 people found this review helpful

  • Overall
    4 out of 5 stars
  • Gavin
  • 01-30-10

A nice little read!

Seth Godin's writing and reading style is extremely interesting and his metaphors insightful. In this book "The Dip" he explains why, in his belief, some companies and individuals succeed and why others fail. By fail, Godin explains, they merely stop trying to get out of "The Dip". In everything we do we experience a dip, for example in the book, Godin gives an example of how many people would like to Snowboard but the Dip is the falling over, the sore joints, the cold etc and they give up. People face the dip and can hammer through and get to the other side or they can give up. Every professional in any field has faced this "Dip" but it's whether they've made it through or not that counts. Sometimes it's better to given in and accept that the Dip is too big, you don't have enough, time energy or capital to get through so facing it is the best option. Jack "the neutron" Welsh quit in the dip of many of GE's product lines. He decided that he would only allow GE to compete in an market where they could be place number 1 or number 2 in that market and devote thir time and revenue to those pursuits.

The book is full of little gems of information for such a small book and if you are interested in marketing then it's certainly a nice read. The book doesn't come out with anything very original except for the metaphors. One especially interesting one was that of the bicycle wheel and how starting to pump it is similar to starting the marketing process. The first few blasts of air/efforts are lost in the large market and it's not until we come to an equilibrium that it becomes effective.

In conclusion, it's a nice book to get in a sale but if you are looking for something on marketing with a bit of meat to it, then have a look at Godin's other titles "Permission Marketing" or "All marketers are Liars" both are excellent!

Please rate this review! Thank you!!

16 of 16 people found this review helpful

  • Overall
    4 out of 5 stars
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  • Daniel
  • 07-07-15

Some good points but a bit shallow

There are some good points but sometimes the message seems obscured when the author uses incomplete anecdotes. Or says things like "being average is for losers" as if being at the top is the only way to live your life.

4 of 4 people found this review helpful

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    3 out of 5 stars
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  • Charlee
  • 06-18-15

Its ok.

An extended blog post that contains a lot of repetition. I didn't blow me away.

3 of 3 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Amazon Customer
  • 07-17-16

All management books should be like this.

Short but detailed. Simple not facile. Perfect length. If you like me start management books with motivation but leave a stack of half finished, half digested books in your wake, this book us for you.

2 of 2 people found this review helpful

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    5 out of 5 stars
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  • A Najak
  • 10-15-15

A real eye opener

Accepting that you MUST face the dip is a real eye opener for me. Now I can decide strategically if I want to move on in a certain project or quit. Great advise

2 of 2 people found this review helpful

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    4 out of 5 stars
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  • John
  • 05-09-17

short and sweet. thought provoking. call to action

straightforward advice and examples you can identify with, should help you if you procrastinate.

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Sokhana
  • 12-13-16

great message, to the point

this book was great to listen to, very clear idea and quite easy to follow

1 of 1 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars
  • Shane
  • 07-26-16

Narrated very well

Makes you wonder how you hadn't already figured this stuff out.
Godin gives a simple framework on how to evaluate tasks, in work, relationships and hobbies, and then talks you through how to use it to your advantage. As simple as the framework is it can be applied to almost all aspects of your life.

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars
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    5 out of 5 stars
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    3 out of 5 stars
  • Paschal
  • 07-14-16

Be the best in the world or quit.

Narrator is good. First time I've heard Seth speak.

All good advice which I agree with.

I have a difficult decision to make and this helped.

I have decided not to quit but I will write down the circumstances that would need to happen for me to quit.

That is my homework.

If those circumstances occur I will quit immediately.

If they won't happen I will continue indefinitely.

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Adm TeKnoMan
  • 07-17-15

Good short simple book on success and quitting

Is a good short simple book on a new easy to look at success and quitting

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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  • Anonymous User
  • 11-03-17

Godin is the man!

Short, sweet and everything you need to understand when it's ok to quit and when to attack things with your all 👊

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    5 out of 5 stars
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  • Ravchandra
  • 10-05-17

lost a word

loved every bit of it. thanks seth. great eye opener who wants to succeed in life

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars
  • Lyndon
  • 06-02-17

A fresh outlook on quitting.

Great tips for when to quit and when to press on through the dip. A must for anyone pursuing... well... anything.

  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars
  • Kyle
  • 08-27-16

A good idea that overstayed it's welcome

Any additional comments?

The book had a good central thesis. Time is precious and thus when you choose to put your work and effort into something learn to stick with it and become the best or quit before you waist your time. But don't do as most do and give it a shake but realise it's not for you, or just think it's too hard. The book had some additional valid points regarding dead ends (referring to them as a coldesac) in saying why should you invest the same amount of effort but with no possible upward trajectory.

But in the end this book's main flaw resides in it's length. The book is too long to present a simple yet interesting essay on how one should pursue a career/passion/hobby/etc. And too short to go into proper depth regarding the dip and the general theory applied to specific situations, and a less simplistic view of the workforce.

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    5 out of 5 stars
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    5 out of 5 stars
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  • Bachir El Khoury
  • 06-16-15

Brilliant

Loved every second. Eye opener and very inspiring. I love it when the author is the narrator it makes it a whole lot more personal.

1 of 2 people found this review helpful