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Purple Cow Audiobook

Purple Cow: Transform Your Business by Being Remarkable

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Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp

What the Critics Say

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)

What Members Say

Average Customer Rating

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Performance
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  •  
    Titus 01-18-17
    Titus 01-18-17
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    "best marketing book"

    this is a classic book, i have to read it again and again until i mastered this book

    0 of 0 people found this review helpful
  •  
    Harold Almon 12-21-16
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    "An Excellent Resource for Software Developers"
    What made the experience of listening to Purple Cow the most enjoyable?

    Seth does a great job of explaining how marketing used to work and why you now need to change the way it is done. He gives example after example of how companies fail and succeed. In a world where many jobs are commoditized, being a Purple Cow is almost a necessity.The book has excellent coherence and made complete sense to me.The last third of the book was a little weaker than the first two thirds but overall an excellent book.


    What other book might you compare Purple Cow to and why?

    Eat that Frog is another book you should read if you like this one.


    0 of 0 people found this review helpful
  •  
    U. Herbert 12-15-16
    U. Herbert 12-15-16
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    "Too old to be relevant"

    This seemed more like a history lesson. To sum it up in a few words, it's basically saying dare to be different.

    0 of 0 people found this review helpful
  •  
    Patrick 12-15-16
    Patrick 12-15-16
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    "Seth Godin is the best!"

    A great, concise and powerful book on building a remarkable business from the start. Definitely recommend!

    0 of 0 people found this review helpful
  •  
    Qi 11-28-16
    Qi 11-28-16 Member Since 2016
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    "A Mission Critical Idea Worth Listening"

    The book is really just based on one idea. The idea is explained thoroughly with case studies. The message delivered through this book is super important for the success of marketing in any business.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 11-08-16
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    "A fundamental marketing book"

    This book will teach you everything you need to know about how to create or change a product to maximize profits and stand out from the crowd. Highly reccomend.

    0 of 0 people found this review helpful
  •  
    James Flawith 10-31-16 Member Since 2016
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    "Awesome book!"

    Great book. Be remarkable. Love the advice, thanks for taking the the risk to write, Seth!

    0 of 0 people found this review helpful
  •  
    Shanley 10-25-16
    Shanley 10-25-16
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    "Brilliant Book. Audio isn't the best though."

    Brilliant Book! Audio isn't the best though. Would definitely recommend it to anyone looking to make changes in business.

    0 of 0 people found this review helpful
  •  
    Ian 09-06-16
    Ian 09-06-16 Member Since 2016
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    "Highly recommend"

    Love this book. It is short, well read, and chalked full of insights. You need to read this book.

    0 of 0 people found this review helpful
  •  
    advit 09-05-16
    advit 09-05-16
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    "marketing RIP"

    the way i saw marketing and most of us do is really outdated .
    To find ur purple cow and reinvent ur self is the only thing that can help u survive.

    0 of 0 people found this review helpful

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