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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
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Publisher's summary
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
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YouTube talks are better.
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“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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A must read if you really want to innovate like Amazon
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The Business of Platforms
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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doesnt teach you much
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The Amazon Way on IoT
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- Narrated by: Christopher Lane
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Performance
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Very insightful, but quite boring
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By: John Rossman
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
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What to Do When Machines Do Everything
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What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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Assumes that machine learning will grow very slow
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The Self-Made Billionaire Effect
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
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Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
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Prof, we need the figures/graphs that’s in the the book
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Data Driven
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- By Amazon Customer on 06-21-19
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Design to Grow
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
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Strategy Beyond the Hockey Stick
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To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
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Ok beginning, superb finish
- By Rancher on 01-01-21
By: Chris Bradley, and others
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What listeners say about Blue Ocean Strategy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Josh Mangum
- 04-21-19
extremely insightful and well put together
this is a fairly quick read about six and a half hours depending on the speed you're using and where is it every minute of it for marketers, Business Leaders, and business strategists
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- Mahmoud
- 10-11-15
Worth reading
This book is a the first book that introduced the new market strategy. The book is old but it is worth reading (listening) I really appreciate the first part from the book. I don't like the second half. I was struggling listening to it. Still the book is worth listening to. I really don't like the narrator voice.
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- Bart M.
- 03-24-15
Important but Dull
The material covered in this book is important and helpful in growth strategy. However, most of the overall concept is covered in the first section of the book. After that the book becomes so monotonous. The detail is very specific. For the business analyst or post grad student this would be great reference material. Reading the book cover to cover is painful. The narrator does a good job, considering the material.
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- JR Gomez
- 04-15-15
Very insightful.A new way of looking at innovation
Very insightful.A new way of looking at innovation. I recommend this book to any company executive in search of growth strategies in a competitive market space.
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- Kristen
- 10-13-11
Great Book, Horrible Narrator
The content is excellent. The narrator puts you to sleep, even with compelling content. This book would have been much better served with a personality behind the reading.
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- Kunal madan
- 04-06-17
great book
give you a new thought about innovation competition demand supply and value creation
over all a good book
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- Yan
- 04-17-11
Not bad listening material
It is worth listening to, and makes sense, as long as that sense is applied...
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- Aaron P. Schroer
- 01-03-18
this was hard to listen too
you better focus! Big words and big idea. Flat delivery. it demands attention of you want to digest it. don't try to multitask.
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- henry cooper sr
- 04-13-17
Great book.a must have for business. one for the.
great book one for the archives, a must for entrepreneurs, Share with a friend.
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- Aurelian Cotuna
- 02-09-19
Great business book
As an entrepreneur I find this to be one of the most valuable business books, because it teaches you to look at your business from outside of the "Red ocean" day by day competition work and move into a more innovative mindset.
Totally recommend to all entrepreneurs.
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