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Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp

Critic Reviews

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)

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still valuable to this day!

although most of the content in this book is basic information, it did have some great pointers and I would definitely recommend this book to beginner / intermediate marketers

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great short and to the point.

easy read . makes you think outside the Box. I enjoyed it a lot good stuff.

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This book is brilliant

it's just over 2 hours, it will change your business. READ IT. It was easy to listen to, and full of good tips.

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Awesome

Love hearing the author speak. Speaks with real tangible things you can use in your business

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Off to Find My Purple Cow

Seth Godin is a mastermind when it to comes to marketing and human behavior. I have learned so much from his books. Purple cow is a must read if you want to transform your business into a remarkable one.

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Seth Godin is remarkable

When Seth crafts the necessity and simplicity of the Purple Cow, it doesn't seem so terrifying.

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Marketing Essentials

Do yourself a favor and start here! Seth goes into the details of precisely what separates marketers and products.

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First book read in Audible

This was first book I read years ago in audio. Since then I have listened to hundreds of books. Such a classic book on thinking about business and where you rate in business

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  • John
  • New York, NY
  • 08-08-17

Short and sweet

Gets right to the point and motivates you to be different and "remarkable". Narrator was sometimes monotonous.

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What an amazing book

this book gives you the mindset to transform any business or industry. it was all in your head but this book just shifts your perspective a bit. simply amazing