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Purple Cow Audiobook

Purple Cow: Transform Your Business by Being Remarkable

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Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp

What the Critics Say

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)

What Members Say

Average Customer Rating

4.3 (1717 )
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4.4 (1257 )
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Performance
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  •  
    Ola Vea Oslo, Norway 07-31-12
    Ola Vea Oslo, Norway 07-31-12 Member Since 2010
    HELPFUL VOTES
    4
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    "Great book about marketing"
    If you could sum up Purple Cow in three words, what would they be?

    Great book about marketing.


    What did you like best about this story?

    Make insanely great products, base your marketing on that


    What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

    He believes.


    Was this a book you wanted to listen to all in one sitting?

    Yes I did listen to it in one sitting.


    1 of 1 people found this review helpful
  •  
    Arnold Miami, FL, United States 10-24-10
    Arnold Miami, FL, United States 10-24-10
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    "Excellent Book"

    I have wanted to read this for sometime now. Glad I was able to download it and listen to this short book. Godin presents theories and concepts in different ways than most think about. Highly recommended!

    3 of 4 people found this review helpful
  •  
    Lorena BarcelonaSpain 09-29-09
    Lorena BarcelonaSpain 09-29-09
    HELPFUL VOTES
    3
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    "Very light and good"

    Easy to understand, you can apply it to everything!

    3 of 4 people found this review helpful
  •  
    Kristopher Ames Marysville, WA 09-17-12
    Kristopher Ames Marysville, WA 09-17-12 Member Since 2001
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    "Long, Boring and Dated"

    I was having a hard time just staying awake during this audiobook. While 3 hours doesn't seem like a long book, the information here could have been provided in less than 20 minutes.

    2 of 3 people found this review helpful
  •  
    Mike N California 12-21-09
    Mike N California 12-21-09 Member Since 2013
    HELPFUL VOTES
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    "Makes you rethink your marketing"

    Seth provides many great examples and ideas about how one could go about making themselves or their product/service remarkable. I found the statements around making a product remarkable from inception to be really enlightening.

    I'm seriously rethinking how I'm running my business and marketing my services. I'm playing it way too safe (which makes me much less successful than I could be) if Seth is right and I suspect he is.

    I highly recommend this book.

    5 of 8 people found this review helpful
  •  
    c 02-08-14
    c 02-08-14 Member Since 2017
    HELPFUL VOTES
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    "A quick review for a quick book..."
    What would have made Purple Cow better?

    The value of the The Purple Cow is entirely in its premise: you need an outstanding product or service or not only will you not sell anything, but you will be ignored.

    Another reviewer succinctly warned that the book was all repetition and not to bother with a purchase. Well, I like to think for myself and often take reviews lightly as sometimes reviewers have agendas that aren't apparent. My loss.

    Seth probably wrote the whole concept with all branches in a page of single spaced 10 pitch font. His discussion, I think, is intended to make him look like he is a Purple Cow. I had the audio speed at 1.25 but should have bumped it up higher. I would have lost nothing.

    Sorry Seth, but shallow sells as well as boring. Your next book will be hard to pick out in the vast Audible library.


    3 of 5 people found this review helpful
  •  
    Rick Reno, NV 10-22-13
    Rick Reno, NV 10-22-13 Member Since 2013
    HELPFUL VOTES
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    ""Fluffy" overview of more substantive books"
    What could have made this a 4 or 5-star listening experience for you?

    This is a rather fluffy overview of several more substantive books (Geoff Moore's Crossing the Chasm and Malcolm Gladwell's Tipping Point) that uses cutesy names (ideavirus and purple cows) to describe phenomena that are already well documented in well researched and supported books. When the books does try to move into original areas the concepts tend to be very general and at times even wrong if you are familiar with the research.

    I was looking for more original thinking and advice on practical ways to apply the concepts discussed in the books.


    What do you think your next listen will be?

    Gladwell's new book.


    What do you think the narrator could have done better?

    The actual reading of the book was fine.


    If you could play editor, what scene or scenes would you have cut from Purple Cow?

    Remove the cutesy names for things and add some substance. Turn this book into one chapter of a more substantive book.


    Any additional comments?

    This book is as very easy listen and will give you a basic introduction to the concepts covered. If you don't have time to read the more substantive books, this one isn't a terrible overview.

    3 of 5 people found this review helpful
  •  
    Denise Reed 05-08-17
    Denise Reed 05-08-17 Member Since 2013
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    "To achieve remarkable is difficult"

    This is a thinker book. It makes you question everything regarding your business. There are no simple paths to create or maintain a remarkable product or service. To achieve "remarkable" it's more than volume advertising, and quirky promotion you must create a product or service that gets people referring.

    0 of 0 people found this review helpful
  •  
    V 05-01-17
    V 05-01-17

    The Purple Song Project: It is possible to thrive.

    ratings
    REVIEWS
    4
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    Performance
    Story
    ""How not to be a boring biz" 101"

    Great insight!
    Every marketer and business person should read this book. Or own it.
    Through case studies of more than 35 companies, author leads reader through "the process organizations use to discover intentionally or accidentally the fringes that make their product remarkable."

    if you're struggling to profit on business or if current processes are growing stale, this book will spark fresh new ideas that may result in growth.



    0 of 0 people found this review helpful
  •  
    DAN St. george, UT, United States 04-24-17
    DAN St. george, UT, United States 04-24-17 Member Since 2016
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    "Could be 5 min"

    The idea was great be the purple cow. I got that in the first 5 min. Then I had to listen to the rest of the book repeat the same thing over and over. At least the last 5 min were good too.

    0 of 0 people found this review helpful
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  • Amazon Customer
    3/8/17
    Overall
    Performance
    Story
    "be remarkable"

    thoroughly enjoyed this book. entertaining and thought provoking. made me questions lots of norms and feel okay to think boldly about what's possible and not worry about if the ideas are 'acceptable' to others.

    0 of 0 people found this review helpful
  • Amazon Customer
    10/21/16
    Overall
    Performance
    Story
    "Light on content"

    The book could be summarised in 5 sentences and would lose almost none of its value. The extra content adds little.

    0 of 0 people found this review helpful
  • Jon
    7/25/16
    Overall
    Performance
    Story
    "Old now"

    This book was from back in 2005, although there are some pearls of wisdom within, things have moved on... a lot!

    0 of 0 people found this review helpful
  • Brian D
    5/31/16
    Overall
    Performance
    Story
    "Short Sweet and Insightful"

    Key message here is doing what everyone else is doing will almost certainly guarantee poor results. Run lots of experiments as you never really know which experiment will be the home run.

    0 of 0 people found this review helpful
  • Sonny
    2/15/16
    Overall
    Performance
    Story
    "Make your product stand out!"

    Great perspective on making your product shine over the competition.
    "playing it safe is risky".
    "what everyone else is doing, do the opposite".

    0 of 0 people found this review helpful
  • Adam
    2/13/16
    Overall
    Performance
    Story
    "Not the revelation I expected"
    If this book wasn’t for you, who do you think might enjoy it more?

    People who know little about marketing or still do things the old school way.


    What could Seth Godin have done to make this a more enjoyable book for you?

    Offer something new


    Any additional comments?

    I saw this book listed in a top must read business books. I was very disappointed. Correct me if I am missing something but all this book does is to suggest to do something different than other companies to get your self noticed. Great. Its really just a list of examples of companies that are doing something different and achieving success. Very little in practical examples to apply this to what you may already be doing. Any book by Daniel Priestly will offer this in much more depth.

    0 of 0 people found this review helpful
  • Kamleshwar
    2/10/16
    Overall
    "Great book!"

    Great book! excellent tips gleaned from here. very motivational and eye opening.
    will definitely be reading more stuff by this author.

    0 of 0 people found this review helpful
  • Sarah Jane
    Glasgow, Glasgow, United Kingdom
    11/26/10
    Overall
    "Must read"

    This is a must read for anyone in business - get this, you need this!

    0 of 3 people found this review helpful

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