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Publisher's Summary

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? If consumers gave you permission to talk to them would you have anything to say? Have you developed a marketing curriculum to teach people about your products? Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.
©1999 by Seth Godin, All Rights Reserved; (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc.

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What members say

Average Customer Ratings

Overall

  • 4.2 out of 5.0
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Story

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  • Performance
  • Story

Good concepts but outdated examples

Would you recommend this book to a friend? Why or why not?

Yes. The concepts are good. However, the examples he uses are outdated. References to things like excite and the palm pilot leave me wishing the examples were more timely.

3 of 3 people found this review helpful

  • Overall
  • Performance
  • Story

Demystifies Selling

Whether you sell online or offline, have only one product or a catalogue, this audio makes the whole relationship between the seller and the buyer understandable, and equips you with the basic information necessary to begin forming relationships and turning those relationships into customers. Skip one of the basic components in this book and watch your sales suffer. Missing a critical step explained in this book? Fix it and watch your sales rise. Very cool stuff.

2 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

Out Dated

AOL. Palm pilots and saying the internet will never be like TV. Need I say more? This books needs a 2.0 version, serious revisions and a drastic update. Not worth the 1 credit.

1 of 1 people found this review helpful

  • Overall
  • Richard
  • Weaverville, NC, United States
  • 02-16-11

Sure, this is good, I guess.

Seth Godin is good at inventing new terms to label concepts that we might not otherwise have paid close enough attention to. I found this book to be disappointing in its lack of depth, but I am more aware of permission marketing, its importance, and how to implement it, so I would say, yes, it was worth the time and money.

1 of 1 people found this review helpful

  • Overall

Good ideas

I liked it but a little vauge

3 of 4 people found this review helpful

  • Overall
  • Performance
  • Story

dated content

needs a revision with relevant examples to today. many of the concepts that the book refers to in internet marketing have evolved. although the premise of permission marketing is still relevant today this particular audiobook gives very dated examples.

  • Overall
  • Performance
  • Story
  • ADK
  • Louisiana
  • 11-13-17

Very Dated, but Good Overview of the Topic

Probably should have avoided this one based on when it was originally published. A lot of examples and “myths” have since been debunked with the improvement of technology. I still love Seth Godin, but should have skipped this book.

  • Overall
  • Performance
  • Story

outdated stories, yet a great reminder!

I read this based on a recommendation. Although the stories are outdated, the message is not and provided me a great reminder of what we're doing right and where we need to step up our game.

  • Overall
  • Performance
  • Story

good

b u t n o t f u l l o f i n f o

  • Overall

Chock full of re-thinking

scalable marketing that is immediately measurable. time to rethink everything we're doing to acquire and retain new business