Advertising

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and...

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What...

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling...

Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending over two hours plus on social media! And building a brand is one of the most powerful businesses you can build....

The Commonwealth Games have come to Manchester and the city is buzzing. Caught in the commercial feeding frenzy is Tom Benwell, an advertising executive. But the pressure is getting to Tom - too many deals to make and lies to tell....

Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career? Are you looking for the competitive edge to crush the competition and 10X your business? Listen to find out more....

Go from SEO beginner to pro with the help of this powerful guide! Do you want to master the online SEO landscape in 2020? Looking for the best, most up-to-date solutions to get you started....

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor....

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening....

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

Momtrepreneurs, listen up! You don’t have time for another “change everything you’re doing on social media and be just like me” book. You need information and you need it fast. Do you want to grow your following, sell more product, and experience the freedom that comes with being your...

Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world....

In today's world, effective marketing means multi-channel marketing....

Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best....

Today's top business owners know that the only way to grow quickly and profitably is to leverage the power of online marketing....

Do you want more sales? Do you want more website traffic? Do you want to build your own personal influencer brand? Listen to find out more....

This book will focus on different forms of marketing and advertising that is suitable for your business, to boost your growth and sales volume....