Every marketer tells a story. And if they do it right, we believe them....
Collected here for the first time are eight years of Seth Godin's very best blog posts, magazine columns, and e-books.
The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves....
Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons....
The best-selling author of Tribes and The Dip returns with his most powerful book yet....
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point....
The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...
But how do you create a big moo, an insight so astounding that people can't help but remark on it....
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues...
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance....
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice....
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes will help you understand what's at stake, and why YOU should lead a tribe of your own....
Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause....
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard....
Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....
It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance...
Could you be getting in your way of producing great work? Have you started a project but never finished....
When anyone can start a business (when everyone is running their career like a business), it begs a question. This is your one chance at life, you can have anything you want, what is worth doing?
New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.
Meatball Sundae is lots of obvious anecdotes about the fact that old school advertising is dead (duh) and has been for years. But Seth Godin still feels he is ultra upfront and hip. Yawn.
10 of 13 people found this review helpful
Godin manages to talk for four hours and say nothing. In the four hours that Godin listens to himself talk, he broaches trite anecdotes and makes it clear that he believes style trumps substance, as Godin apperantly has no use for any type of structure. He bounds from one half-coherent thought to another, like a pre-pubescent kid - laced up on sugar and a litre of Coffee - talking about what he thought of the newest installment of Hardy Boys vs. Predator. I have no doubt Godin has something to say, but in yet another installment of the Purple Cow, he tries once again to latch on to an irreverent theme instead of calling something as it is; a hoax.
8 of 12 people found this review helpful
Excellent, but repetitive
3 of 5 people found this review helpful
Why did he have to narrate it himself? Lots of interesting ideas about marketing on the Internet. Seth has lots of insights, but the narration was very distracting.
2 of 4 people found this review helpful
I thoroughly enjoyed this book, it is however a book that i need to listen to twice, there is so much information that it could be easy to miss something.
1 of 3 people found this review helpful
If you could sum up Meatball Sundae in three words, what would they be?
It helps the business owner realize the benefits of moving with the times in marketing and communication
What was one of the most memorable moments of Meatball Sundae?
Was this a book you wanted to listen to all in one sitting?
No, I enjoyed it in bite sizes
0 of 1 people found this review helpful
I've read a lot of theoretical metaphysical crap posing as business or marketing insight in my time. Godin ended that problem. Fun, irreverent, and smart as hell he has delivered real strategies I've practically implemented for myself and clients with breathtaking results.
Meatball Sundae explores the clashes caused when we try to apply old world techniques (pre-internet) to new world markets (post-internet). It's light on jargon and heavy on insider market knowledge that will give you an edge over those still wondering what all these changes mean and how they effect our work and lives.
En masse, it's prescient analysis of the forces changing our already changed marketing world. If you're serious about understanding how to communicate stories, ideas, and bottom line results in a web 2.? world then buy this book.
Then go back and buy every other book Seth has written. All Marketers are Liars is the best in my opinion followed by Purple Cow, Meatball, & Permission Marketing.
1 of 4 people found this review helpful
once you get over the author's faintly annoying tone and cadence the main premise of the book is interesting and worth a listen. However, as with most of these 'big idea' books (longtail, outliers, etc, etc) the gist of the book can be understood in 15 minutes and the rest is just re-emphasis.
2 of 2 people found this review helpful
Whilst not my absolute favourite of his, ALL of his work is brilliant. If you are on a Seth Godin binge buy it now. If not get purple cow or tribes two of my favourite of his.
Brilliant mind and incredible human, I'd love to have a cup of tea with that man!
What did you like best about this story?
This classic by Seth Godin explains the shifts in marketing strategy and tactics brought about by the internet and social media. Explained using plenty of case studies and relatable anecdotes, it helps to explain why traditional consumer brands have struggled to make the transition from mass advertising on television to finding dominance on the internet. There are plenty of great ideas and tips for both existing businesses and for startups.
Have you listened to any of Seth Godin’s other performances? How does this one compare?
I've also read "Poke the Box" by the same author. The books are on different topics, but were both worth reading.
Was this a book you wanted to listen to all in one sitting?
I have been listening to this book in chunks on my commutes to and from my day job. I like to listen to it in segments so that I can think about the ideas before reading more.
Any additional comments?