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Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs.

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  • Onward

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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.

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  • The Self-Made Billionaire Effect

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The Fifth Discipline audiobook cover art

  • The Fifth Discipline

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Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.

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Publisher's Summary

In today's world, every company is at risk of having a "Kodak Moment" - watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
©2015 David Butler and Linda Tischler (P)2015 Tantor

Critic Reviews

"Drawing on this experience, he and Tischler walk readers through how to design for agility and speed." ( Publishers Weekly)

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  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Engaging & Interesting

Loved the real world examples from a brand we're all familiar with. The narrator took some getting used to, but by the end his voice was soothing and added depth to the content.

  • Overall
    4 out of 5 stars
  • Performance
    2 out of 5 stars
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    5 out of 5 stars

Great content, difficult narration

The content is fantastic, but the narrator is not a good fit for the tone of the book. It was hard to get through the entire thing while he made it feel a bit cheesy.

This is a great book for anyone who is building a startup, or wants to learn how to make their business more agile.

0 of 1 people found this review helpful