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Publisher's Summary

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude
©2010 Grant Cardone (P)2012 Tantor

What members say

Average Customer Ratings

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  • 4.7 out of 5.0
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Connected in 30 seconds

Never had such a connection with an author! Dude, got more done in 4hrs last night than I did last month...no exaggeration. Sold a business 6 months ago and thought I was doing well, everyone told me so anyway. Grant exposed my complete laziness... I am turning 50 and I have felt like I am just getting started, but after this book, I know I am 6 months behind already! I took the easy way for the last year, spending money, not exercising, not pushing... now my body is failing, I'm tired, my ego has emerged, I am not achieving greatness. I started with nothing, and designed a few machines, called everyone I could imagine, I emailed, made videos, I was all action, I was a madman, I built a small company from ZERO, doing exactly what Grant said, but only taking action, but probably only 25% of these suggestions and I sold the company in 5 short years. Now my goals are 125X of that. Thank you Grant for bringing a brother back down to earth! I'm so embarrassed in myself. You literally had me in the first 30 seconds. I WILL meet you one day, I must. Favorite new author, started downloading anything this guy wrote/narrated tbefore I left the runway. Dude, I Can't express enough gratitude, you the man. I will meet you in person, I will fill up my white space on the calendar with "laying across the Grant's parking garage until I get 30 seconds of advice" if I have to!
From a small business guy in Oregon, now humbled, Thanks Again! Mike M

9 of 9 people found this review helpful

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Phenomenal!!!!

I was turned into grant Cardone by a friend. I'm not obsessed. His level of real and insight to the sales industry is superior of that which I've heard/read before.

4 of 4 people found this review helpful

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Great mindset training for those who want success

if you think that average sucks then listen to this book and implement what Grant recommends

8 of 9 people found this review helpful

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  • Bobby
  • Kingsland, GA, United States
  • 05-18-12

Worth the listen

I like business books and to hear the success stories. This was a nice change of pace, a little shock so to speak. It made me rethink my stance of how the economic situation has effected me and my roll in "taking it like a man".

8 of 9 people found this review helpful

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  • Donovan
  • Guyton, Georgia, United States
  • 01-11-14

Forces You To Ask - Am I Doing Enough?

Would you recommend this audiobook to a friend? If so, why?

I would recommend this audio book by Mr. Cardone because he's a great salesman. He details various strategies for aggressively dealing with the economically challenged circumstances we find ourselves in.

What other book might you compare If You're Not First, You're Last to and why?

Sell or Be Sold. Because he's the one reading it. He also gives advice that's outside of the book - from time to time.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Not necessarily an extreme reaction. It does cause one to ask - If you're just sitting around not taking any action at all for the betterment of your business - how are you going to improve your personal economy?

Any additional comments?

A great listen! I'm in the car most of the day and by the time I get to where I'm going - I'm motivated by his speaking and have some great ideas to put into action. Well worth it!

16 of 19 people found this review helpful

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Standard for entrepreneurs learning how to think about sales

I liked the transformative effect it had and continues to have on me as a budding superstar in entrepreneurship.

I have an MBA/ engine but he supplies the oil that makes that engine run at high performance.

This book and The 10X Rule are standard motivational resources with content that keeps our team on the same page.

It may not resonate as much for people who have more background in sales because of their prior knowledge base but for those trying to become effective in sales of their ideas this Cardone is a start up must listen to repeatedly until he becomes a normal part of your sales and business attitude.

2 of 2 people found this review helpful

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Must have tools for great salespeople & managers!

Would you recommend this book to a friend? Why or why not?

I not only recommended this book, I bought copies for my friends! Eventhough I've been in sales for 20 years, Grant Cordone had a pocketful of gems and tools for me to use. Grant has that over aggressive, enthusiasm that initially turned me off, but the content keep me interested through the whole book. If you follow his lessons at the end of each chapter you will increase sales and motivate your team.

What three words best describe Grant Cardone’s performance?

Enthusiatic, Motivational and sometimes overbearing. However he does a great job!

What did you take away from If You're Not First, You're Last that you can apply to your work?

I now have a book of tools to use to increase sales for my little company. Like setting up a monthly newsletter to my clients, speaking at real estate offices, women's groups, etc., about landscape design and the value that a great garden adds to ones enjoyment of their property and rapid sales in the Real Estate arena.

Any additional comments?

This is one you will listen to over and over again,

16 of 21 people found this review helpful

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Title speaks for itself.

No nonsense, get-after-it sales and success reality. If you're not up for a challenge, don't waste your time.

1 of 1 people found this review helpful

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Sick sick sick!

This book is one of the best books I've ever listened to! Officially a staple in my life now! Thanks Grant Cardone!

3 of 4 people found this review helpful

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Excellent book

Incredibly well done. This book is a life changer. Highly recommend you give this a read. Do you want to win?

1 of 1 people found this review helpful

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  • Ben
  • 05-13-15

Engaging, exciting and insightful

First audiobook I have purchased and it surpassed my expectations. If you are in any way familiar with Grant Cardone then you will expect a certain style of delivery and you won't be disappointed. However, GC also stands for Great Content.

2 of 2 people found this review helpful

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  • Andrea Bronzini
  • 06-27-16

Repetitive

Grant is really aggressive here... but he doesn't deliver much info. "The 10X Rule" is definitely a better book. Also, this one is packed with calls to action... he is actively promoting his other products.

3 of 4 people found this review helpful

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  • Craig Williams
  • 06-02-16

Must read for sellers

Essential reading for biz owners, entrepreneurs and marketers. Love the energy and positivity in this book.

1 of 1 people found this review helpful

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  • Stephanie Falzon
  • 02-22-16

Started doubtful Now I m hooked

When I bought this book I thought it would teach me something - it does what no other book I be rit gives you the tool and motivates you to use it. Awesome!

1 of 1 people found this review helpful

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  • gary
  • 01-15-16

Truly awesome and inspiring

Grant cardone just rocks and delivers every single time. If your not taking action after this audio business is not for you

1 of 1 people found this review helpful

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  • Luke Q.
  • 11-26-15

Motivational Eye Opener

This guy has helped me a lot, I run my own company and I have taken everything onboard and am using it. Well worth the listen, he is funny too!

1 of 1 people found this review helpful

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  • Workfmhomediva
  • 03-03-15

Real Talk

Loved the homework at the end of each chapter.
Brilliant practical tips I used as I was listening and putting in action.

1 of 1 people found this review helpful

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  • david
  • 11-23-17

Absolutel GOLD!

Grants voice is captivating and he not only shares top tips and proven methods he hammers home that YOU are the only variable

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  • Allan Rankin
  • 09-23-17

Not for the faint hearted

Great book and audio book. No holds barred approach to proactive steps and attitudes in business. Must listen. You can’t fail to take something good from this.

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  • MR C J POULTER
  • 08-22-16

Fantastic

Loved every motivational and educational second of this book. I will make sure every member in my team listens to this book.

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  • Amazon Customer
  • 01-24-17

Thanks for setting my mind back on course

As business owners or entrepreneurs, life becomes a constant barrage of activity and this can get exhausting. Unless you have a great partner with you, times can get tough and motivation suffers.

Grant's done a great job here of reframing the mindset needed to be awesomely successful.

1 of 1 people found this review helpful

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  • Edmond
  • 07-14-17

great to listen, easy to follow and motivates !

a very enjoyable book. author puts alot of energy to motivate and provide action points for you to put into good use

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  • Vishal Chaudhary
  • 02-14-17

A must have book!

I listened plenty of books on this particular subject. But none of them come close to this unless it's another one from Grant. After listening cardone I don't like any other voice on audiobooks. Do yourself a favour get this book. You gonna get tons of value out of it😎

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  • Neil
  • 03-30-16

great motivator

There are other great sales books out there but none rouses, energise s and motivates like this one. nothing like a little Grant on your shoulder to stay focused!!

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  • Kevin
  • 09-11-15

This guy is awesome

At first i didn't like the guy and now I want to be the guy. This tells you that the guy knows k n o w exactly what he is talking about.

1 of 2 people found this review helpful

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  • cascudo
  • 06-13-15

Energising

Grant Cardone doesn't simply read his own book. He interprets it with energy and expand beyond the written version.

You can't help but feel motivated to be and do your best.

I must admit this book put a smile on my face as Grant was hilarious in a good way at times. The alternative title for the book would double the sales overnight.


A must have book for anyone who wants to succeed.

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  • Jacqueline
  • 02-04-16

Fantastic

I love listening to Grant narrate his work. He adds an energy to the words that inspires action. I highly recommend this book to anyone who feels they're lacking results in any area of their life. Grant has a no BS way of telling it how it is and encouraging reflection and taking personal responsibility for everything in life.

0 of 1 people found this review helpful