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Hacking Growth Audiobook

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

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Publisher's Summary

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City yellow cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

©2017 Sean Ellis and Morgan Brown (P)2017 Random House Audio

What the Critics Say

"In an increasingly erratic business landscape where new competition can emerge overnight, customers' loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly." (Eric Ries, best-selling author of The Lean Startup)

"Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and marketing. If your mandate is to drive high leverage growth, then is book is your new best friend." (Patrick Vlaskovits, New York Times best-selling author of Hustle and The Lean Entrepreneur)

What Members Say

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  •  
    Daniel A. Brasil 05-23-17
    Daniel A. Brasil 05-23-17 Member Since 2017

    Dakial

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    "Well structured with good examples"

    it's a good book with a very well structured and easy to follow storyline. The bad thing is that you'll want to take notes of many things and that's a little hard with audio books.

    0 of 0 people found this review helpful
  •  
    Rasheed Walizada 04-29-17 Member Since 2017
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    "Inspiring"

    inspiring and action-able for startups growth teams and founders. Great ideas especially for B2C stsrtups and some for B2B.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 04-28-17 Member Since 2016
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    "A must read book if u wanna grow ur business"

    Just wow, I was waiting for this book but I was afraid that it becomes complicated and boring.. But wow they really exceeded my expectations and did a flawless book. Will read if again

    0 of 0 people found this review helpful
  •  
    Michael 04-26-17
    Michael 04-26-17 Member Since 2017
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    "Amazing Book!"
    What did you love best about Hacking Growth?

    Just listened to Hacking Growth. Very well written and easy to follow. Narration by one of the authors, Morgan Brown was a great bonus. Recommend getting this book.


    What other book might you compare Hacking Growth to and why?

    Platform Revolution because it covers the same industry but better written.


    What does Sean Ellis and Morgan Brown bring to the story that you wouldn’t experience if you just read the book?

    Morgan has an easy to follow voice.


    0 of 0 people found this review helpful

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