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Publisher's Summary

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City yellow cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

©2017 Sean Ellis and Morgan Brown (P)2017 Random House Audio

Critic Reviews

"In an increasingly erratic business landscape where new competition can emerge overnight, customers' loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly." (Eric Ries, best-selling author of The Lean Startup)
"Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and marketing. If your mandate is to drive high leverage growth, then is book is your new best friend." (Patrick Vlaskovits, New York Times best-selling author of Hustle and The Lean Entrepreneur)

What members say

Average Customer Ratings

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Well structured with good examples

it's a good book with a very well structured and easy to follow storyline. The bad thing is that you'll want to take notes of many things and that's a little hard with audio books.

2 of 2 people found this review helpful

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not aplicable for my business

if your business is no digital you can't apply the leasons taught in this book

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Great hands-on advice for any marketer!

This book has both filled missing bits of know-how AND helped me to map everything out more clearly. It might start not so convincing but trust me, there is a lot of valuable advice in there. Recommended!

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Nice insights about growth hacking

Nice insights about growth hacking, good overview, nice samples.

great audio quality, probably will listen it again.

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  • Gvido
  • Copenhagen, Denmark
  • 10-06-17

Growthhacking explained

Well written book, a bible on the subject. The philosophy, method and work is described in detail and exemplifyed. Definitely worth two or three reads.

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It’s a great primer

The audio book is perfect. Pronunciation and annunciation is all on point.

The book is a great primer with real world and hypothetical examples throughout. There is a bit of koolaid drinking going on to buy into some of the terminology, but overall it’s real and relatable.

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a lot of worthy content, if not a tad long.<br />

a lot of worthy content, if not a tad long. but it gives a solid base to start ur growth hacking team. personally feel its a bit more suitable to bigger companies as opposed to start ups, but its a comprehensive coverage!

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Great audible book

very practical audible book on hacking growth and what ever company new and old should be doing. I wish I had read this 10 years ago.

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How every book should be

A complete playbook of actionable steps with succint explanation of the why behind each step along the way. Very useful and power and allows you to put the things you learnt into action right away. I wish all books were like this instead of the 80% fluff and 20% of actually useful content many books are composed of.

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Thorough Review of Modern Growth Tactics

This book was exhaustive, maybe a little too exhaustive for a tech person. But I found tremendous value in this tour of a strange land. I do not doubt that it will make me a better IT professional.