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Hacking Growth Audiobook

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

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Publisher's Summary

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City yellow cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

©2017 Sean Ellis and Morgan Brown (P)2017 Random House Audio

What the Critics Say

"In an increasingly erratic business landscape where new competition can emerge overnight, customers' loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly." (Eric Ries, best-selling author of The Lean Startup)

"Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and marketing. If your mandate is to drive high leverage growth, then is book is your new best friend." (Patrick Vlaskovits, New York Times best-selling author of Hustle and The Lean Entrepreneur)

What Members Say

Average Customer Rating

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  •  
    Mark Erickson Elkhart, IN 06-23-17
    Mark Erickson Elkhart, IN 06-23-17 Member Since 2012
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    "Narration is awful"

    I was very interested in this topic, but the narration is terrible. I've listened to many books read by the author(s), and in most of these cases, it would have been better for everyone to have professional voice talent for narration.

    1 of 2 people found this review helpful
  •  
    Daniel A. Brasil 05-23-17
    Daniel A. Brasil 05-23-17 Member Since 2017

    Dakial

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    "Well structured with good examples"

    it's a good book with a very well structured and easy to follow storyline. The bad thing is that you'll want to take notes of many things and that's a little hard with audio books.

    2 of 2 people found this review helpful
  •  
    Brett Palmer 09-12-17 Member Since 2014

    Entrepreneur interested in business books about startups and technology.

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    "Great audible book"

    very practical audible book on hacking growth and what ever company new and old should be doing. I wish I had read this 10 years ago.

    0 of 0 people found this review helpful
  •  
    09-07-17
    09-07-17 Member Since 2017
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    "How every book should be"

    A complete playbook of actionable steps with succint explanation of the why behind each step along the way. Very useful and power and allows you to put the things you learnt into action right away. I wish all books were like this instead of the 80% fluff and 20% of actually useful content many books are composed of.

    0 of 0 people found this review helpful
  •  
    Dan Collins Katy, Tx United States 08-24-17
    Dan Collins Katy, Tx United States 08-24-17 Member Since 2017

    Husband, father, IT Leader and Innovator specializing in Retail Energy pricing and costing systems

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    "Thorough Review of Modern Growth Tactics"

    This book was exhaustive, maybe a little too exhaustive for a tech person. But I found tremendous value in this tour of a strange land. I do not doubt that it will make me a better IT professional.

    0 of 0 people found this review helpful
  •  
    Maurício Magalhães 08-16-17

    maumaga

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    "A "must listen" for everyone that works on product or service based companies"

    ... specially design, marketing and product professionals. A safe path to keep you company on top.

    0 of 0 people found this review helpful
  •  
    Russell Schindler 08-15-17 Member Since 2016
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    "Great ideas!"

    I picked up many great ideas. I will likely read this book again many times.

    0 of 0 people found this review helpful
  •  
    Ed Shepherdson 07-15-17 Member Since 2017

    Perpetual student of learning.

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    "Think outside the box"

    We live in an age where performance and growth in business is the only success game there is. Gaining a competitive edge, driving shareholder value, building sustainable success and value for your business requires a new way of thinking. Hacking Growth is an excellent book to get the creative juices flowing on how to build a new success path going forward. Don't be happy with predictable results strive for breakthrough results that will catapult you business to the top.

    0 of 0 people found this review helpful
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    Mchelen 07-08-17
    Mchelen 07-08-17
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    "Rich and useful examples"

    Thanks for sharing all the good examples in the book. It opened a new door for us.

    0 of 0 people found this review helpful
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    Scott Hanford 07-05-17 Member Since 2017
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    "Prtty great growth primer, just a bit redundant"

    Good points overall, but a bit long and redundant at times on some of the points. I'd recommend it to anyone new to growth, though.

    0 of 0 people found this review helpful

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