Product Design

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022** Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship...

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

THE ACCLAIMED #1 NEW YORK TIMES BESTSELLER with over two million copies sold A must-read for all parents: the generation-defining investigation into the collapse of youth mental health in the era of smartphones, social media, and big tech—and a plan for a healthier, freer childhood. Named...

#1 NEW YORK TIMES BESTSELLER “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The...

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door...

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

Lean UX is synonymous with modern product design and development. In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change - for the better.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

STOP GUESSING. START ENGINEERING. LEARN THE LAWS OF SOCIAL MEDIA Do you ever wonder why a 15-second video of someone dancing gets 10 million views, while your carefully edited masterpiece gets 50? Most people think going viral is luck. They treat the Creator Economy like a lottery ticket. They are wrong. Just as gravity pulls you down—regardless of whether you "believe" in it—the digital world operates on unbreakable laws of human psychology, data science, and attention economics. Social Media Physics strips away the myths of "influencer culture" and reveals the hard science underneath....

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

According to numerous neuroscience studies, 95% of our thoughts, emotions, and learnings occur before we are consciously aware of them. However, much of today’s technology is built based on the other 5%; the part users are able to articulate in focus groups, interviews, and when filling out surveys. It’s our job to decode the other 95%. Technology has driven progress for decades, and industries have reacted accordingly by dedicating enormous amounts of time and resources to progress in this domain by building bigger, faster, and more sophisticated systems. But what if the key to ...

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

This delightful collection of 13 children’s classic stories features Alice in Wonderland, The Bell, A Christmas Carol, Cinderella, Emily of New Moon, The Little Match Girl, The Little Mermaid, Little Red Riding Hood, Scourge of the Desert, The Secret Garden, Sleeping Beauty, Snow White, and The Wonderful Wizard of Oz.

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.

Introducing "Wired for Production," an exhilarating eBook that dives deep into the world of Computer-Aided Design and Manufacturing! Uncover the secrets of the CAD/CAM industry as you journey through 25 comprehensive chapters that will captivate your mind and fuel your curiosity. Begin by exploring the history and evolution of CAD and CAM technologies before delving into the intricacies of 3D modeling techniques and their diverse applications. Discover the fascinating future of engineering with generative design, as you venture into the realm of Materials Science in the Digital Age. Immerse...

This program is read by the author. An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board...

Are you looking to get fresh eggs every day, and an easy source of meat right in your own backyard? Then you need Chickens in Your Backyard, the comprehensive guide to all things urban and suburban chicken farming. This informative eBook covers everything you need to know about raising chickens in your backyard. From the benefits of backyard chicken farming, to choosing the right breeds for meat and eggs, to designing and maintaining a chicken coop, we've got you covered. In Chapter 1, we explore the many benefits of raising chickens in your backyard. Did you know that chickens are natural ...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS Do you have a great app idea but no coding skills? ‘How to Make an App Business’ contains no get-rich-quick talk, but just exactly what you need to go from idea to app business. ‘How to Make an App Business’ guides you all the way from idea to launching your app and making a business out of it. The book covers proven and essential steps to build a killer app, get your app off the ramp with solid marketing, and make a viable business. From this book you will learn how to: Build and test early prototypes before starting programming ...

Dive into AI Meets UX: Designing the Next Generation of User-Centered Products, the ultimate audiobook for designers, product managers, developers, and AI enthusiasts. This step-by-step guide explores how to craft ethical, innovative, and user-centered experiences powered by AI. Discover the basics of AI technologies like machine learning and natural language processing, learn how to design for trust and transparency, tackle ethical challenges, and collaborate effectively across teams.