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Publisher's Summary

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.

In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.

Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the 21st century.

©1998 Jay Conrad Levinson; (P)2009 Audible, Inc.

Critic Reviews

"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable." (The Los Angeles Times)

What members say

Average Customer Ratings

Overall

  • 4.0 out of 5.0
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    104
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    66
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    32
  • 2 Stars
    17
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    15

Performance

  • 4.2 out of 5.0
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    42
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    19
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Story

  • 4.1 out of 5.0
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Sort by:
  • Overall
  • Performance
  • Story

It's okay

Would you say that listening to this book was time well-spent? Why or why not?

It was time well spent mostly because i could multitask as i listened. the book contains alot of valuable information. however, i found it to be needlessly long, repetitive, and not very well organized

Would you ever listen to anything by Jay Conrad Levinson again?

Unlikely

How could the performance have been better?

More conciseness would have been beneficial

Was Guerilla Marketing worth the listening time?

mostly, yes. i didn't enjoy the book as much as i'd have hoped but i don't regret listening to it.

3 of 3 people found this review helpful

  • Overall
  • Todd
  • Pflugerville, TX, United States
  • 11-08-10

OK

This book is a good book for people who are green in marketing. If you have been in business a while, most of this is common sense.

8 of 11 people found this review helpful

  • Overall
  • Performance
  • Story

Good advice for Marketers and people in general.

What made the experience of listening to Guerrilla Marketing the most enjoyable?

I thought it was well paced, and it was informative.

What other book might you compare Guerrilla Marketing to and why?

I felt that it was an innovative book and slightly different than other marketing books.

What about Bob Loza’s performance did you like?

He was well paced and professional.

Was there a moment in the book that particularly moved you?

The whole book was informative, however, I don't think there was a singular point in time that it was moving.

Any additional comments?

Overall, the book was read professionally and informatively.

  • Overall
  • Performance
  • Story

A Must

Learned a lot.Will go over one more time -this time taking notes. Narrator's voice was engaging too so that helped a lot.

  • Overall
  • Performance
  • Story

Outstanding read!

some chapters are very slow and se material is very basic, but overall a very good treasure of knowlege nuggets that are very relevant to many businesses

1 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

A wealth of information.

Guerilla Marketing is nothing short of a wealth of information and strategies to take the average novice (like me), plant the seeds of guerrilla marketing mastery and provide enough insight to water that seed. From that point, its up to the readers imagination, intuition and instinct to make that seed grow.

At times, the information can be exhausting, sometimes a little too extensive. However, its important to know just how far market research goes to provide information to businesses that need to know certain information about all typesnof potential customers.

I bought the book to help me think up ways to promote and take care of my band Into Existence. We are a Metal band out of Kansas City, MO. While not all of the information applies to the music industry on a local level, I definitely found more than a few ways to put a leg up on other bands in the area and even gave me ideas on how to make our music community here in KC closer and stronger.

If you keep thinking about how to apply the information and strategies in Guerrilla Marketing, this book will help you out.

  • Overall
  • Performance
  • Story

will listen to again and again

I'm a budding guitar teacher providing a service, incredible ideas and incredible value. this will keep me busy for months

1 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

Truly the master of marketing and business.

I feel liberated and finally understand the whole picture of business and marketing. I believe I will see a really good turn out in my business very soon. Thank you so much Jad Conrad Levinson.

1 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

Awesome book!!!

I am very impressed. Listened to it almost three times and every time I learn something new!! I love it

1 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

Great tips for business owner

Would you recommend this audiobook to a friend? If so, why?

This book will save you ton of money on your marketing and advertising, the author provided a great tips and strategies that could improve your business in no time.