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Publisher's Summary

Have you ever wondered why business presentations are so boring? Wouldn't it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell's "Hero's Journey" story structure to create captivating and compelling business presentations. The audience is the hero, you are the mentor, and the goal is to defeat the shadow. In business terms, this means creating an audience-centric presentation that is meaningful and compelling. Use the techniques provided in the Business Storytelling Guide to keep your audiences on the edge of their seats.

©2014 Luis Cubero (P)2015 Luis Cubero

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Implement today for success

This provided me with not just why business storytelling is critical but how to take our prospects/audience on a journey and make them the hero. Thank you!

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  • Martin Wells
  • 03-05-17

At last!

What did you like most about Business Storytelling Guide?

At last someone who translates story telling into business speak. Luis expertly helps me understand what I need to do to convert my business presentations into real, authentic story.