We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Beyond Advertising Audiobook

Beyond Advertising: Creating Value Through All Customer Touchpoints

Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.

This audiobook offers a concrete set of principles, including the All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the cocreation of a future better for business, better for people, and better for society. Actionable steps include:

  • Holistically orchestrate and allocate resources across all touchpoints
  • Redefine expectations of success to align for multi-win outcomes
  • Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story
  • Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Yoram Wind and Catharine Findiesen Hays (P)2017 Gildan Media Corp.

What Members Say

Average Customer Rating

2.0 (1 )
5 star
 (0)
4 star
 (0)
3 star
 (0)
2 star
 (1)
1 star
 (0)
Overall
0.0 (0 )
5 star
 (0)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
0.0 (0 )
5 star
 (0)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance


There are no reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.