Playing to Win

How Strategy Really Works

De: Roger L. Martin, A.G. Lafley

Narrado por: LJ Ganser

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.

Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.

Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.

©2013 A.G. Lafley and Roger L. Martin (P)2013 Audible, Inc.

I didn't learn nothing

I found this book reall difficult to follow. the examples he used didn't resonate with me. I was expecting a more in depth knowledge about strategies. I only bought it because he from proctor & gamble.

not great. not a good narrator. would have been

more engaging with a narrator that seemed interested in the topic or at least appear to be

Well Written and Performed

I’ve been looking for some time for a framework for thinking and discussing strategy that resonated with me and finally found it in this book. I’ll be using this as a director at a major multinational corporation to help define my organization’s strategy and connect it to the strategy of the firm.

Brilliant!

They give great advice. Easily to follow. Real world examples. Usable info. Learned a lot.

Great Strategy book! Focused a lot into P&G!

I really like this book in order to consider strategy frameworks used in P&G into my business. Still it is focused a lot around products and not services. My business is in the service industry and all examples where for products, but still a very good book!