Roger L. Martin

Roger L. Martin

I am a strategy consultant and business professor - and a Dean for 15 years. My passion is exploring mysteries related to the ways we think about or model our world. I've looked, for example, for common patterns in the way successful leaders tackle difficult 'either/or' dilemmas. I've explored how it is that corporations drive out innovation - even as they desperately seek it. I've examined the way in which theories that are meant to help corporations achieve financial goals and make shareholders rich actually produce the opposite. Most recently, I have explored how we conceptualize strategy influence the way we do or do not create useful ways to guide an organization's actions. In each of my books, I attempt to understand a particular way in which our thinking can get in our own way, and provide specific advice for addressing that challenge.

Check out my books to the left and visit my website ( if you want to see more of my writing.

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Best Sellers

    • Playing to Win

    • How Strategy Really Works
    • By: Roger L. Martin, A.G. Lafley
    • Narrated by: LJ Ganser
    • Length: 7 hrs and 9 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 693
    • Performance
      4.5 out of 5 stars 565
    • Story
      4 out of 5 stars 562

    This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble....

    • 5 out of 5 stars
    • Excellent and comprehensive book on strategy

    • By G. Roukas on 05-09-16

    Regular price: $17.95

    • Getting Beyond Better

    • How Social Entrepreneurship Works
    • By: Roger L. Martin, Sally R. Osberg
    • Narrated by: Christina Moore
    • Length: 6 hrs and 14 mins
    • Unabridged
    • Overall
      4 out of 5 stars 16
    • Performance
      4.5 out of 5 stars 13
    • Story
      4 out of 5 stars 13

    Getting Beyond Better sets forth a bold new framework, demonstrating how and why meaningful change actually happens in the world....

    Regular price: $20.99

    • Creating Great Choices

    • A Leader's Guide to Integrative Thinking
    • By: Jennifer Riel, Roger L. Martin
    • Narrated by: Jack Garrett
    • Length: 7 hrs and 30 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 29
    • Performance
      4.5 out of 5 stars 24
    • Story
      4 out of 5 stars 24

    A practical four-step methodology for any leader or manager facing a tough choice, and for creating integrative solutions to big, complex and pressing problems....

    Regular price: $20.99

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