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Publisher's Summary

Have you ever come up with an idea for a new product or service, but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company - perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method - a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market.

To date, these tools have helped entrepreneurs, designers, and software developers manage uncertainty - through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem.

Following the breakout success of The Innovator's DNA - which Dyer wrote with Hal Gregersen and best-selling author Clay Christensen to provide a framework for generating ideas - this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator's method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including:

  • How do we know if this idea is worth pursuing?
  • Have we found the right solution?
  • What is the best business model for this new offering?

This book focuses on the "how" - how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you're launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.

©2014 Nathan Furr and Jeff Dyer (P)2016 Recorded Books

What listeners say about The Innovator's Method

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A Must Read For Innovative Organizations

Wonderful book. Full of practical examples. Highlighted major mistakes that we did in our innovation journey.

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design thinking rephrased

i think this book is an extension of design thinking books that i've listened to, and which i like. the only feedback that i have here is that the book keeps using "last year" and "this year" since i was only able to finish this book this year.

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Very interesting take on business innovation

Lots to digest.

I got the audiobook to listen while driving, then followed up by buying the physical book for in- depth study and note-taking.

Well worth the money for the ideas it pulls together in one volume.

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Every entrepreneurial or executive should read

this is a great book, it makes you think of things in a completely different way... Have a great idea?? This is for you!

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Must read for innovators in heart

Very well written, this book is a must if you find innovation method and tools interesting.
Lots of real life samples and ideas to use as entrepreneur or in your work place.

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Great mix of methods

Great book that takes innovation methods from several different fields such as software engineering and start ups and combines them into one super method. Makes sense to see different innovation methods learn from each other, and this book brings up tons of examples of successes and failures from real world business leaders.

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  • Anonymous User
  • 10-02-20

It is what I needed.

I loved it. This book is an increadible tool and it's the best book I've ever read about innovation.
It complements a lot of different books, like the Innovator's DNA, Blue Ocean Strategy, Design Sprint, Design Thinking for Growth, Lean Startup, etc. I found it thanks to "The Exponential Organization"

Audible needs to include the charts somehow.