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Publisher's Summary

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. 

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. 

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical listening for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2017 W. Chan Kim and Renee Mauborgne (P)2017 Hachette Audio

Critic Reviews

"[A] stirring business primer... [Blue Ocean Shift] includes powerful real-life examples.... This invaluable guide will be empowering to business-minded listeners." (Publishers Weekly)

"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In Blue Ocean Shift, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or a Fortune 500 company." (Ram Charan, CEO and board advisor, New York Times best-selling author of Execution)

"[A] stirring business primer...[Blue Ocean Shift] includes powerful real-life examples....This invaluable guide will be empowering to business-minded readers." (Publishers Weekly)

What listeners say about Blue Ocean Shift

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  • Overall
    4 out of 5 stars
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    3 out of 5 stars

Reference PDF is in your Library

As many have mentioned, this audiobook refers to a lot of diagrams and visuals in order to fully grasp the principles it's sharing. I was frustrated listening to it as well.

Until, I discovered that a reference PDF with all the diagrams are in the Library section of your Audible account.

It's very helpful and provides a much better understanding of the book.

22 people found this helpful

  • Overall
    3 out of 5 stars

same as Blue ocean shift

for those who read the previous book by the authors, this one brings not much new info.
some new case studies, focus on team dynamics throughout the implementation, but no new concepts and the book is largely a boring repetition of the previous one

for the other readers, the concepts are groundbreaking, simple and powerful and worth diving into

5 people found this helpful

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Not a book for listening

Great concepts but there's too much theory and references to written pieces in the book like graphs etc
I would not recommend as a listen to book
If you decide to read it , it will be a hard read make sure you allocate the time to go through it, not an easy to follow book

17 people found this helpful

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Better than the Original Blue Ocean Strategy

Blue Ocean Shift is better than the original Blue Ocean Strategy book and in my opinion renders the first one unnecessary since they refresh the reader on what the concept of a blue ocean strategy is anyway.

3 people found this helpful

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Pale comparing to "Blue Ocean Strategy"

I stopped after several hours of listening. It was too much for me.

I read "Blue Ocean Strategy" about a decade ago, remember it well, cite it often, and used many of its tools many times. Really a breakthrough book.

This book is somewhat a review of what happened since the original book, and somewhat sort of a guide of how to implement the ideas of the original book in certain cases. More than all it seem to me like someone was thinking: "well, OK, we had this blockbuster book, if we use a similar name with the same authors, it will sell, no matter what's inside".

3 people found this helpful

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    4 out of 5 stars

Too much filler.

Love the blue ocean strategy it's how I model my business but it needs more focus

3 people found this helpful

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Absolutely dribble !!

More than halfway and simply cannot justify this purchase.

It’s ..really strung out way too far for the simple message.

You could walk a block and get bored or ride a bike 10 blocks and absorb more that way as an analogy.

I’m probably just upset from the drummed up hype that persuaded my purchase too.
Should have just listened to a Jim Rohn tape again , would have been more useful to me.

4 hrs wasted.

2 people found this helpful

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Great how to build & execute a blue ocean strategy

if you've read or listen to the original book called Blue Ocean strategy you know that there was a ton of information in that book that was hard to digest.

And this book you get the how to build and execute a Blue Ocean strategy.

You're going to need to follow along the PDF why you listen to get the most from this one.

2 people found this helpful

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wash of money

blue ocean strategy was a great book, this one is just a repeated version with some new examples. I hate when authors do this, they sell you the same book twice, if you don't have nothing interesting to say, don't write a book!

2 people found this helpful

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More focused toward established businesses

This book is more focused toward big businesses looking to get out of the red ocean and enter the blue. Still have good examples of big companies that left the red ocean to get in to the blue ocean.

2 people found this helpful