Sample
  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

  • By: Tim Brown
  • Narrated by: Tim Roberts
  • Length: 6 hrs and 48 mins
  • 4.1 out of 5 stars (716 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation  By  cover art

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

By: Tim Brown
Narrated by: Tim Roberts
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $14.81

Buy for $14.81

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
activate_primeday_promo_in_buybox_DT

Publisher's summary

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking - the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management.

This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

©2009, 2011 Tim Brown (P)2011 HarperCollinsPublishers

More from the same

What listeners say about Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    307
  • 4 Stars
    246
  • 3 Stars
    114
  • 2 Stars
    34
  • 1 Stars
    15
Performance
  • 4 out of 5 stars
  • 5 Stars
    265
  • 4 Stars
    211
  • 3 Stars
    81
  • 2 Stars
    21
  • 1 Stars
    14
Story
  • 4 out of 5 stars
  • 5 Stars
    233
  • 4 Stars
    190
  • 3 Stars
    108
  • 2 Stars
    35
  • 1 Stars
    18

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars