• Brands and Bulls**t.

  • Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
  • By: Bernhard Schroeder
  • Narrated by: Bernhard Schroeder, Sean Pratt
  • Length: 6 hrs and 12 mins
  • 4.7 out of 5 stars (134 ratings)

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Brands and Bulls**t.  By  cover art

Brands and Bulls**t.

By: Bernhard Schroeder
Narrated by: Bernhard Schroeder,Sean Pratt
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Publisher's summary

As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert.

Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer. This new branding audiobook offers you the insight and tools to learn how to excel at marketing strategy and branding. It is filled with over 20 years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing career. This audiobook will help you:

  • Understand what branding in a digital world really means
  • Learn how to create a powerful brand that creates a customer "feeling"
  • Create specific brand strategies that really work in the marketplace
  • Review 10 possible brand strategies and understand their potential
  • Understand how positioning and category ladders work and why
  • Utilize tools like brand decision trees to simplify complex brand choices
  • Create a branding strategy for a client or company that targets a blue ocean
  • Begin to comprehend the new four P's of marketing and their impact
  • Learn how to quickly create a brand plan with the BrandPlanr

Whether you work at a brand or work in an agency, you need to understand exactly how to build and lead a brand. You need to believe that to be a great marketer, you just need more branding insight and tools. And you definitely need to understand the difference between branding and bulls**t. Achieve the marketing career you deserve. This is the branding primer every digital marketer has been waiting for. Enjoy.

©2017 Bernhard Schroeder (P)2017 Gildan Media LLC

What listeners say about Brands and Bulls**t.

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Enjoyable and Slightly Mindblowing

This book covered a lot of topics and ideas that I'll find very useful in guiding my marketing and design career. Coming at it from a graphic design perspective...opened me up to many ideas. Listened to it almost straight through.

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4 people found this helpful

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Sparked a lot of ideas

The book sparked a lot of ideas. definitely worth a listen. very knowledgeable on the subject and how it's changing.

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2 people found this helpful

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Straight up, in your mouth, solid brand advice.

I found the advice and explanations by the author of this book to be on-point and powerful examples in creating a deeper attachment between a product or service and it’s customers. I’m 20 years in the Ad & Brand Market business (built Williamsburg | Brooklyn starting back in 2000) and still walked away with a handful of great tools from this book. I loved, loved loved it! — Breuk Iversen (12/2020)

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1 person found this helpful

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Great book to get your marketing juices flowing

Really solid, relevant takes on modern digital marketing told by a guy that helped build many brands including Amazon. Hard to go wrong!

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Great book! Buy the physical copy to maximize

I listened some and returned them, but this was on point! I plan to get the physical book so that I can go through and find the techniques instead of listening to them. strongly recommend.

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No BS!

Very insightful and helpful exploration of branding, its concepts and mechanics. Definitely had a lot of valuable nuggets.

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Great book- essential branding guide

Loved this book- brought branding to its essence in an easy to follow and implement way. Should be in every marketers library.

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Killer read for any serious brand marketer!

Killer read for any serious brand marketer!
Put these strategies and templates to work and build any brand you want.

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Difficult to licen to

I found it really difficult book to listen to this book, the author sems really insecure, and arogant, perhaps more integrated in establish himself as an author wordy to write about this, than a guide or a helper.

I might not be the objective target for this book, but it's a topic I'm well verse and really interested, and I really wanted to like this format.

At the end of the day, I feel like at least the title is on point. I'm sorry I didn't take it as an advices the first time.

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Very good read

It was quite interesting to listen. I only wonder if he could have used examples from more companies, it seems like the same companies are mentioned over and over again. But it's good information for Advertising professionals.

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