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Publisher's Summary

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. 

Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but with what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. 

Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Brown. As he makes clear in this visionary guide - now updated with addition material, including new case studies and a new introduction - design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by reexamining the ways their nurses manage shift change, or Kraft, to rethink supply-chain management. 

Change by Design is not an audiobook by designers for designers; it is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

©2019 Tim Brown (P)2019 HarperCollins Publishers

What listeners say about Change by Design, Revised and Updated

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Not quite what I was hoping for

As a design professional was hoping for practical implementation and process, whereas this was very much a back-patting exercise extolling the virtues and benefits of design thinking to those needing convincing. A great, feel-good read, but not helpful in getting started or refining your process. The content has also become rather dated in places.

7 people found this helpful

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Creativity is in everything

While I'd love to change jobs to become a design thinker, I do not think that is the path I am supposed to take but I enjoyed reading about the process of design and the components of design.

2 people found this helpful

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Good intro and evangelism for Design thinking

If you're looking for inspiration on why you should learn more about design thinking, this book is for you. Well structured, provides an overview of the principles of this discipline and illustrates them very well. It also provides a compelling case to use this approach to tackle wicked problems.

If you want a more systematic approach to learn the tools of the craft, this book is not for you. On the one hand it is somehow the nature of design thinking to be an emerging, open ended discipline. On the other hand the book shows too much of the author's personal approach which is not in the way of decoding and creating a framework. There is good effort in that sense but if you are looking for that this may not be the book.

1 person found this helpful

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Thought-provoking stories, mostly unstructured

A good book for someone completely new to design thinking, or for someone with some practical experience in design processes looking for inspiration.
If you're familiar with the broad design concepts he discusses, this may feel like a lot of nice stories and business language/motherhood statements.
That was me. I read Papanek as a boy, studied engineering and have worked with social enterprises, but wanted to learn the application of design thinking. This was the wrong book for me – it had a few interesting ideas to offer me, but even the valuable parts were presented without a clear idea of how to put them into practice. I really wanted something more structured and detailed.

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Good overview

It was a good overview of what Design Thinking entails and how it adds value.
To gain deeper depth of the tools to apply, one would really need to complete a course in my opinion. Definitely further inspired my interest in Design Thinking as a problem solving methodology.

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The best glimpse into design thinking

Written by the CEO of IDEO, a firm that does a lot of design thinking to make the world a little easier to deal with. From methodology to strategies on how to use design thinking, this book cover it. How they redesigned toothbrushes for all of us to improving lines at the airports the future of design is explained here. If you are facing change, consume this audiobook for a new perspective on how to deal with it and design a better future.

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Love the case studies and stories

The structure is very clear and informative specially looking at the origins of Design as a problem solving approach where it wasn’t intended to be a branded process. It’s a must read.

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this is not complete

the book is not complete and is only 4 minutes long. it's the wrong version.

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A vision of today.

Thought provoking and a must read for every designer and every end user. We haven't learned anything yet.

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Lots of fluff, little substance

I was hoping for a book that could conclusively show why Design Thinking was more than a buzz word. Instead what I found was common-sense business principles like customer beneficiary repackaged in a new framework. Worse yet, this book waxes lyrical annoy the benefits of DT yet includes basically nothing about its practical or successful application. New frameworks like DT spawn so much buzz that anybody can execute them poorly and most do. What is missing is an authoritative playbook.