Steve Lemco spent four years on the sales floor selling motorcycles and Honda cars. In 1976 he became the sales manager at his brother Ed's Honda dealership in Albany, Oregon. He ran a very successful crew of 16 salesmen at what was to be the number-one dealership in the state.
In 1982 Ed and Steve started a motorcycle consulting company called Ed Lemco and Associates. It rapidly became the most successful of its kind in the world. For the next 30 years, Steve held sales training and motivational seminars all across the United States as well as England, France, Australia, and New Zealand.
When Steve first wrote You Gotta-Wanna, it swept through the motorcycle business and is hailed as one of the best sales and motivational books ever written. It is not just a sales book. It is a book about life and the attitude we all should have. It is a road map to contentment and a perfect guide to sales success. It truly is a must-hear, even if you are not in sales.