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Publisher's Summary

Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change.

Whether you hope to make a sale or improve a relationship, Jolles’ wise advice - illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories - will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

©2013 Rob Jolles (P)2013 Gildan Media LLC

Critic Reviews

"How do we discern whether we are unwittingly manipulating someone when our intention is simply to influence? Enter Rob Jolles. A sought-after speaker with a background in sales and training, Rob is an expert not only in the art of influence but also in human nature. How to Change Minds coaches listeners on the fine point of ethical persuasion - the art of influence without manipulation. If you want to change minds the right way, listening to this audio is the right thing to do." (Ken Blanchard, coauthor of The One Minute Manager and Trust Works!)

What members say

Average Customer Ratings

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  • Overall
    2 out of 5 stars
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    4 out of 5 stars
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    2 out of 5 stars

Well presented, No real new information

Would you try another book from Rob Jolles and/or Rob Jolles?

Yes, I think he writes very comprehensively and appears to have a lot of knowledge for business/sales. However, this particular book just skims along the surface of many concepts.

Has How to Change Minds turned you off from other books in this genre?

No, it's only one book among a vast selection of books.

Which character – as performed by Rob Jolles – was your favorite?

No real characters in the book except Rob Jolles so by default he would be the favorite.

You didn’t love this book... but did it have any redeeming qualities?

Yes, the book is well written and organized in flow of topics.

Any additional comments?

Would have liked some additional information or application examples in the book.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Richard
  • Las Vegas, NV, United States
  • 07-10-13

Execellent Book

What made the experience of listening to How to Change Minds the most enjoyable?

I would highly recommend this book for anyone that is interested in learning the art of influence. The process is systematic and concise and is definitely worth the read.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

great book and different perspectives than most

the part on personalities in different light was worth it alone. will definitely be looking into more

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Pretty good book

I enjoyed the authors insights on selling He is credible coming from Xerox I wished he would have provided a step by step summary at the end of each chapter