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In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Maybe you missed the point...
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Overall4.5 out of 5 stars 1,260
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Performance4.5 out of 5 stars 1,100
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Story4.5 out of 5 stars 1,097
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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1 out of 5 stars
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Waste of time
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- By: Seth Godin
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Overall4 out of 5 stars 976
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Performance4.5 out of 5 stars 630
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We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.
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Overall4.5 out of 5 stars 2,708
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Performance4.5 out of 5 stars 2,093
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Overall4.5 out of 5 stars 4,008
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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5 out of 5 stars
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Fantastic
- By Gale S. on 11-02-09
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Linchpin
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- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,522
-
Performance4.5 out of 5 stars 2,494
-
Story4.5 out of 5 stars 2,461
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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5 out of 5 stars
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Maybe you missed the point...
- By John on 09-01-11
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
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- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,145
-
Performance4.5 out of 5 stars 1,005
-
Story4.5 out of 5 stars 990
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- By Orion9282 on 11-19-18
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,628
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Performance4.5 out of 5 stars 978
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Story4.5 out of 5 stars 975
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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5 out of 5 stars
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The essense of marketing has been defined.
- By Michael on 11-23-05
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Permission Marketing
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Abridged
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Overall4 out of 5 stars 543
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Performance4.5 out of 5 stars 352
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Story4 out of 5 stars 348
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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3 out of 5 stars
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Good concepts but outdated examples
- By Amazon Customer on 12-10-11
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Abridged
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Overall4 out of 5 stars 393
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Performance4.5 out of 5 stars 123
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Story4.5 out of 5 stars 123
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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4 out of 5 stars
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Required for Seth Godin's fans
- By Gerardo A Dada on 06-18-12
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Unleashing the Ideavirus
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 7 mins
- Abridged
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Overall4 out of 5 stars 227
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Performance4.5 out of 5 stars 77
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Story4 out of 5 stars 79
Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.
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5 out of 5 stars
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Idea Virus
- By Amazon Customer on 03-31-05
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We Are All Weird
- The Myth of Mass and the End of Compliance
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Unabridged
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Overall4 out of 5 stars 403
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Performance4 out of 5 stars 340
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Story4 out of 5 stars 341
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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1 out of 5 stars
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Nothing new
- By Steven on 03-07-12
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 140
-
Performance4.5 out of 5 stars 82
-
Story4.5 out of 5 stars 83
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- By Daryl on 12-29-09
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The Artist's Journey
- The Wake of the Hero's Journey and the Lifelong Pursuit of Meaning
- By: Steven Pressfield
- Narrated by: Steven Pressfield
- Length: 2 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 295
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Performance4.5 out of 5 stars 268
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Story4.5 out of 5 stars 266
On our artist's journey, we move past resistance and past self-sabotage. We discover our true selves and our authentic calling, and we produce the works we were born to create. You are an artist too - whether you realize it or not, whether you like it or not - and you have an artist's journey. Will you live it out? Will you follow your muse and do the work you were born to do?
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5 out of 5 stars
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It will give you strength
- By Amazon Customer on 07-30-18
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The Big Moo
- Stop Trying to Be Perfect and Start Being Remarkable
- By: Seth Godin, The Group of 33
- Narrated by: Seth Godin
- Length: 3 hrs and 40 mins
- Unabridged
-
Overall4 out of 5 stars 528
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Performance4.5 out of 5 stars 102
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Story4 out of 5 stars 102
The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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2 out of 5 stars
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Be remarkable? This isn't.
- By Evgeny on 06-10-06
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The Art of Possibility
- Transforming Professional and Personal Life
- By: Rosamund Stone Zander, Benjamin Zander
- Narrated by: Rosamund Stone Zander, Benjamin Zander
- Length: 6 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,018
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Performance4.5 out of 5 stars 862
-
Story4.5 out of 5 stars 849
Presenting 12 breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander's experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander's genius for designing innovative paradigms for personal and professional fulfillment.
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5 out of 5 stars
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Transformative!
- By Terri Thrower on 03-18-13
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Do the Work
- By: Steven Pressfield
- Narrated by: Steven Pressfield
- Length: 1 hr and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,298
-
Performance4.5 out of 5 stars 1,963
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Story4.5 out of 5 stars 1,941
Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don't know where to start?The answer is Do the Work, a manifesto by best-selling author Steven Pressfield, that will show you that it’s not about better ideas, it’s about actually doing the work. Do the Work is a weapon against Resistance - a tool that will help you take action and successfully ship projects out the door.
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4 out of 5 stars
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Powerhouse of Motivation
- By Sara on 08-02-14
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Survival Is Not Enough
- Zooming, Evolution, and the Future of Your Company
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 4 mins
- Abridged
-
Overall4 out of 5 stars 70
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Performance4.5 out of 5 stars 18
-
Story4.5 out of 5 stars 18
It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.
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2 out of 5 stars
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Evolution analogy
- By Gerard on 08-04-06
Publisher's Summary
Are You Ready to Raise a Ruckus?
You're probably good at your job, maybe even great. But secretly, do you yearn to fly higher? To challenge the rules and surprise us with something remarkable? To instigate delight, connection, and real change? To choose better over safer?
Business and cultural visionary Seth Godin has transformed the terrain of marketing and commerce more than once. But many of his readers remain stuck in their own work lives. So what's keeping us back? "The problem isn't a lack of knowledge or skill," he's realized. "The problem is fear." With Leap First, Seth Godin is here to help. This immersive audio program invites us to learn with him personally, unrehearsed and in the moment, as he shines a light for us, not with answers but with questions on the road to:
- Overcoming our instinctual resistance to risk and change
- Discovering our creative genius in the face of the empty page or whiteboard
- Finding the courage to share that work - with vulnerability, generosity, and results
Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
"It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable. I hope this helps you return to that edge. And then, to leap."
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What members say
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Overall
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4.5 out of 5 stars
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5 Stars1,104
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4 Stars274
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3 Stars86
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5 Stars928
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4 Stars224
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3 Stars83
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Jun
- 03-10-15
Great content but audio needs to improve
Any additional comments?
Seth is great but his content deserves better production work. I have 3 audio books from Seth with subpar audio quality. I know Seth himself don't really care about audio quality as he mentioned in his speech but it does make a difference. With proper loudness normalization and equalization, they can sound a lot clearer especially when you listen while walking on the street or driving.
8 of 8 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ryan
- 02-05-15
Don't eat the marshmallow
I love that this isn't an audio version of a book but it is a true audiobook. Created precisely for audio format.
Seth delivers many truth bombs that will inspire you do to your best work and live a life that matters. For the cheap price buying this audiobook shouldn't even be a question
Get it!
8 of 8 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Raul Arenas
- El Salvador
- 06-01-15
Second time is even better
Readings Godin's books a second time around and deciding to ship this review as a contribution to the "network". Thanks Seth Godin for your contribution to our understanding of the mechanics the survival instinct as a deterrent of our capabilities to innovate and deliver work that matters.
2 of 2 people found this review helpful
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Andrew
- TEMECULA, CA, United States
- 03-15-15
I typically love Seth Godin but not this time
I have a ton of Seth's books and love them all but this one wasn't good. Its really hard to hear and understand what he's saying. Maybe its just the format, but it didn't work for me. I'd recommend many of his other books, but not this one.
8 of 10 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- @ChadGrills
- Mountainview, CA
- 02-04-15
I'm listening again right now.
Seth nails it. This is a great little audio book that you'll be able to listen to many times. Enjoy!
4 of 5 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tim Kehoe
- 07-26-16
inspirational
lots of short stories to help understand. short and useful. interesting listen. good quality audio.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Taurayi W. Zhanje
- 07-25-15
Pithy & practical
This is a book for people who want to make a difference but are sitting on their hands. It a good kick in the pants. It is honest about what the opportunity is for us, the reasons we avoid shipping and what we can do about it. I listened to it four times in a row and then I went to work on a long shelved project. Thanks Seth!
3 of 4 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Cynthia Ware
- Mississippi, USA
- 07-23-15
Compelled to make a habit of creating without fear
Seth points out our habit of fear in response to the natural call to create. He reminds us of cultural processes put in place that supports factory readiness, which is a call to conformity and recitation. We miss so much joy in life by fearing to respond to a craft in a personal way. And we cheat the world.6
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Michelle M
- Washington, DC
- 03-24-15
Love Seth!
Sometimes I think he reads my mind!
It's so important to understand the idea of art. This has been my perspective for 25 years. It's nice to have that idea validated.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris G
- 02-07-19
Like being in the room with Seth
Not typical audiobook format, it was more like being at a presentation. The style made this audiobook feel a bit more personal, like he was speaking to me. Great content, just the right length.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Dan
- 07-20-15
Short listen reinforcing the best of Set Godin
Where does Leap First rank among all the audiobooks you’ve listened to so far?
It was short and concise, it's a quick listen and if you've read other Seth Godin books you'll appreciate the content, I certainly did. A decent book for its length.
If you’ve listened to books by Seth Godin before, how does this one compare?
I wouldn't consider it a full book but defiantly a good recap of the ideas Seth Godin goes into in his other books.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
- david gregory
- 02-21-15
Insightful
This is a great lecture that will help you re-align your thoughts. Make you aware of why we seek failure in advance. Understanding why we do this is the first step - to pulling off a spinning-birdie-kick right in the face of Sir.Fear himself.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Rosie
- 04-04-18
Love love love
Really found it inspirational to listen to Seth! He’s wisdom is impressive, simple, easily digestible!
Go and get this short talk!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- D. Garton
- 10-02-17
Really good listen
Seth is really easy to listen to and this one with a studio audience has some really interesting ideas and philosophies. Highly recommended!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- cupcake1000
- 01-31-17
Highly recommend - keep shipping more of the same
A very well put together and thought provoking audio book. Thoroughly enjoyed every chapter. thank you
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Jesper
- 03-31-16
Below Seth standard!
Have read a lot by Seth and all 5 stars but this one was below his standards, read some of his other books instead!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- gavin
- 12-01-15
Sensational
Easy Listen. Had this in my headphonea whilst working and i'll be sure to listen again. Useful points in every section, once again Seth prevails
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Abby Wynne
- 06-04-15
Brilliant!
Sound quality not great, and music was annoying but omg the content was brilliant. Well worth it. I'll listen again!
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Amazon Customer
- 12-26-15
Very poor
Poor recordings and more of a self help book rather than a buisness. Mist of it are stories that your supposed to learn from.
0 of 2 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ellie O'Brien
- 05-25-17
Thank you
I didn't want it to end! Seth Godin is a realist and that is what motivates me not the hooha motivation stuff that is every where now days.
Thank you for putting out your art to help me do my art
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- James
- 05-08-17
Worth it!
Once down the Seth Godin rabbit hole, this is another great book with more stories, insights and ideas.
Loved it.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Cameron
- 10-18-15
remarkably remarkable
I was definitely shipped by the work. . i was having a bad day and after about the first minute of listening I was having a good day
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Emmanuel
- 08-01-18
Exceptionally grasping and to the point.
The content is rich and this is a good short audiobook to listen again and again.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris
- 07-13-17
Seth strikes again
Amazing well written book.
Do not delay. Download it. Now the world needs your magic
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 04-11-17
inspired to leap
Seth has such a wonderful way with words, and tremendous insights to help us feel the courage to leap.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Luke Talbot
- 05-11-16
3rd time listening to this and still finding value
Highly recommended for anyone who might be stuck or trying to find meaninful work. Thanks, Seth.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- gm
- 03-03-16
A magnificent read
Seth Godin is brilliant. In this book he clearly outlines the challenges we face when it comes to change and how fear can stop us in our tracks. He clearly can show us a new perspective and what to do to remedy it. So much gold contained in this book and it's exactly what I needed. I will certainly be reading this book again! Thank you Seth.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Roger Symonds
- 02-16-16
Was very short
Great length for a podcast, wanted more content from an audiobook though. I can understand making a few key points in line with the title, explaining them further would have helped me get more out of each.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Austin
- 01-21-16
Awsome and inspiring, great narrative
highly recommend, listen to start your day. Awesome and inspiring, excellent points throughout the book