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Publisher's Summary

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world.

What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you - whether it's in a job interview, a social gathering, or during a business negotiation. The Beckwiths provide a treasure trove of insights and tips to help you present yourself credibly, confidently, and comfortably.

©2007 Harry Beckwith and Christine Clifford. Recorded by arrangement with Warner Books. All rights reserved. (P)2007 HighBridge Company

What members say

Average Customer Ratings

Overall

  • 3.6 out of 5.0
  • 5 Stars
    37
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    37
  • 3 Stars
    36
  • 2 Stars
    12
  • 1 Stars
    10

Performance

  • 3.7 out of 5.0
  • 5 Stars
    20
  • 4 Stars
    18
  • 3 Stars
    21
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    5
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    2

Story

  • 3.6 out of 5.0
  • 5 Stars
    20
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    15
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Sort by:
  • Overall

worthy

short little blips of wisdom that challenge you to be the ball. helped me with presentations, preperation, and closing

7 of 8 people found this review helpful

  • Overall
  • Josh
  • calgary, AB, Canada
  • 06-01-08

For avid business book readers this one is a pass

I found this book to be little more than a series of suggestions that I could have heard from any one of my peers. Very little seemed to be from hard research and much came across as common sense. If you only read one business book a year then you may find this broad approach of suggestions valuable. However if you, like me, listen to several business books a year then this one comes across as amateurish and does not drill deep enough into any one subject to provide the depth you are likely after.

9 of 11 people found this review helpful

  • Overall
  • Paul
  • Madison, NJ, USA
  • 02-05-09

Inane and self indulgent

It is ironic that while the authors say that in order to sell you must put your focus on your customer -- they fill the book with self indulgent personal anectdotes. We are forced to endure story after story about the author's bout with breast cancer, and about their trips to Europe.

The actual advise they offer is embarrassingly bad: Don't be late to an important sales meeting? Don't bring a Papermate pen to a sales call with the Bic Company?



10 of 13 people found this review helpful

  • Overall
  • Performance
  • Story

Cliff notes of lots of too much randomness

What would have made You, Inc. better?

I felt like I was listening to someone who had highlighted lots of pieces of data from lots of different books and then repeated them. I felt like there were big ideas/points that were covered quickly over and over. I guess this could be good for someone who wanted a bullet point of things to think about, but as a listening audio book the macro points were way too many and varied and quickly moved between to be absorbed in a sustainable way.

Any additional comments?

I wouldn't recommend this as an audio book, better you buy the printed copy and dog ear lots of pages that resonate with you and revisit them often for a reminder.

1 of 1 people found this review helpful

  • Overall

A must to recreate yourself.

This series, points out many of the things that we need to ask about our selves, but did not know to ask!

2 of 3 people found this review helpful

  • Overall
  • Performance
  • Story

Phenomenally Applicable

This book was incredibly true to life, brutally honest, and usefully applicable this book is a must for humans.

  • Overall
  • Performance
  • Story

Good, Quick, Inspiring

Easy to follow with simple and practical ideas. Short, sweet, and right to the point!

  • Overall
  • Performance
  • Story

Are you selling your product or yourself?

Awesome book with many great stories and insights about how to reframe your story to help win clients and colleagues to your cause.

  • Overall
  • Performance
  • Story

Good- not quite great

Good book with many useful reminders. I felt it wasn't very deep and didn't explain how do we know that these recommendations work, so it's useful to think through which ones, and how, these recommendations apply to you.

  • Overall
  • Performance
  • Story
  • DeAndrea
  • Little Elm, TX, United States
  • 06-12-12

Did not realize

If you could sum up You, Inc. in three words, what would they be?

Amazing, inspiring and common sense

What was one of the most memorable moments of You, Inc.?

We are born selling.

What does Martin Ruben and Lisa DeSimone bring to the story that you wouldn’t experience if you just read the book?

The readers allowed for time to reflect and continue.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

The book allowed me to think. It inspires me work on me.

Any additional comments?

I truly recommend this book for college students or any individual wanting to make a change. I purchased this book for my daughter she wanted to read it but I listened to the audio instead.