• Selling the Invisible

  • A Field Guide to Modern Marketing
  • By: Harry Beckwith
  • Narrated by: Jeffrey Jones
  • Length: 1 hr and 36 mins
  • 4.3 out of 5 stars (558 ratings)

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Selling the Invisible  By  cover art

Selling the Invisible

By: Harry Beckwith
Narrated by: Jeffrey Jones
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Publisher's summary

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention; and much more.
©2008 Harry Beckwith (P)2008 Hachette Audio

Critic reviews

"Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look." (Amazon.com)
"Actor Jeffrey Jones's narration professionally conveys these excellent ideas." ( Library Journal)

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What listeners say about Selling the Invisible

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  • Overall
    1 out of 5 stars

Waste of time & money

This was a complete waste of my time and money. If you want a good sales audio book, get the "The Ultimate Sales Machine"

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8 people found this helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Solid Foundation

A great overview of the fundamentals of marketing. If you are thinking about starting a business give it a listen. Good ideas presented clearly.

I’m a professional marketer for 20 years. Gave this a listen while cleaning my kitchen and it gave me six solid ideas for a few campaigns I am working on.

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4 people found this helpful

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    1 out of 5 stars
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    1 out of 5 stars

Doesn’t follow the book

If you’re looking to listen and follow along with the book, that isn’t going to happen. Don’t waste your money.

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3 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

help prevent early mistakes

great tips and tricks I would gladly apply .short and insightful reading. .. .. i

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2 people found this helpful

  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

Basic information, good but not worth much money

It was a book of opinions and very very short. I don't feel that it was worth the price.

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2 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Great book and great performer

Only my second audible book but realizing quickly what a difference the performer can make-great read, lively performer, good lessons and brief.

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

a must read for anyone

anyone in business CEO, Sales, Customer Success, everyone who is customer facing should read this text

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Amazing

This is one of the most underrated books I’ve ever read in my entire life!

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

amazing ideas

great ideas to implement immediately. it made me excited to get out of bed and get to work for the first time in a long time.

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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    5 out of 5 stars

If you think you may be interested LISTEN TO IT!

A lot had been said over the years on why businesses fail. This book spells it out plainly.

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1 person found this helpful