Selling the Invisible

A Field Guide to Modern Marketing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

• Greatness May Get You Nowhere
• Focus Groups Don'ts
• The More You Say, the Less People Hear &
• Seeing the Forest Around the Falling Trees.

©2008 Harry Beckwith; (P)2008 Hachette Audio

help prevent early mistakes

great tips and tricks I would gladly apply .short and insightful reading. .. .. i

If you think you may be interested LISTEN TO IT!

A lot had been said over the years on why businesses fail. This book spells it out plainly.

Amazing

This is one of the most underrated books I’ve ever read in my entire life!

Great

It was a great book. Imma have to go back IVE it because I did listen to it because I was tired but the book was good.

Great book and great performer

Only my second audible book but realizing quickly what a difference the performer can make-great read, lively performer, good lessons and brief.