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Publisher's Summary

The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better.

One of the things that every product manager quickly realizes is that their career success is very closely tied to the financial success of their product. It is the job of the product manager to make sure that his or her product is meeting the needs of their customer. One of the most challenging aspects of creating a product that meets a customer's needs is to decide on what the right price to charge is. The goal is to charge as much as you can without exceeding what your customer's perception of the value of your product is. There are a lot of wrong ways to do this and just a few correct ways.

One of the most important things that a product manager can do is to learn from the actions of other product managers. Not all product management programs succeed. We need to teach ourselves to keep our eyes open and watch and learn from both the successes and failures of other product managers.

As though being a product manager was not hard enough, we also don't control the world in which we live. This means that we need to create plans to deal with events like product name changes, recessions, and irrational customers.

This book has been written to provide you with the insights that you are going to need in order to develop your product management skills. We'll be talking about what you need to take into consideration when you are creating a price for your product, how to start your year off on the right foot, and how to create a vision for your product.

©2013 Jim Anderson (P)2013 Jim Anderson

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