Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

I suppose you could write a boring marketing book about the Grateful Dead--but this is not it. This a short, strange and dead-fully fun look into marketing done the grassroots style a la Jerry Garcia, Phil Lesh and company.

The authors met through a shared interest in marketing and the realized they also shared a passion for the Dead. They had both logged a number of concerts and were confirmed Dead Heads.

This shared passion added to their years in marketing led them to combine the two in this breezy yet informative book. The Dead were crowd sourcers and copyright mavericks and interactive marketing gurus long before anyone ever thought about those concepts. The authors break down what worked for the Dead and then show how other companies gave applied those tools and how any company or creative might apply them in the context of a fluid, always changing on- and off-line world.

This is on my short list of must reads for any business owner, marketer, student, or executive who is not sure how to function, flourish and be comfortable in this new day of marketing and sales. Its ground breaking, common sense, plain English! Short, actionable chapters make it an easy read. Honest insight makes it memorable.

Great book... Brought words to aspects of business and life that I have lived and noticed throughout my journeys on this planet. Well read and well thought out. I liked the recaps with modern day examples.. And of course that the authors are from the greatest state in this country!!! :)

I think I was expecting a Grateful Dead version of Chris Anderson's Free. Perhaps a professional voice actor is in order. Sounded too much like reading from a script.