The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By: David Meerman Scott

Narrated by: David Meerman Scott, Sean Pratt

Length: 16 hrs and 21 mins

Publisher's summary

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.

David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

©2013 David Meerman Scott (P)2014 Gildan Media LLC

Critic reviews

"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." (Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing)

This is such a great book I'm giving up a Secret

Where does The New Rules of Marketing and PR rank among all the audiobooks you’ve listened to so far?

#1 in the Marketing and PR, and Social Media Marketing arena

What did you like best about this story?

It's not A story. Rather it is many stories, hints, tips, and real life examples of how people are improving their marketing and PR using current tools available today

Any additional comments?

I bought a previous release of David's book years ago that is now tattered, highlighted and well-worn, I was so impressed I bought the audio. When this new edition came out I immediately got it. I am sure that like my previous edition, I will listen to it at least once a month as a refresher.

There are so many things packed in here that I always come away with a few new ideas.

One of the best attributes of The New Rules is this: Instead of so many others writing, "You have to be on Facebook, because it's Facebook"...."You need to be on Twitter, because it's Twitter".....This book talks about real marketing and PR tried and true concepts. Then, the author says, "here are some tools that should help you do this" Then he may mention Twitter, Facebook, a Blog, etc. This is one of the most beneficial things about this book.

Really I shouldn't write this review. I am telling everyone about a secret weapon

Would buy again with different reader

I knew this book was worth reading before I got it. And as far as I managed to get with it I can say it was worth listening to. But two weeks later, I still can't bear to go back to it...

I don't know if it's just me but I simply can't abide the style and voice of the narrator, Sean Pratt. I know he does a lot of books (i've bought a few now), and in many way's he is a very professional reader, so I doubt I will be causing his career irreparable damage in writing this.

In any case, people can judge for themselves from the sample whether they'll be able to put up with it or not. I know I've read harsh reviews of narrators only to think they're great - so do have a listen - don't just take my word for it.

Speaking for myself I've not been able to finish one business book that he's read.

For me the issue is that he's an actor who seems to feel that he has to read the book in an authoritative tone as if he wrote it. It's so obviously a "performance". Although the writer is a great authority on the subject, you just know he he didn't mean to write it in a preachy, bossy-girl tone - but that's how it sounds to me. It's inappropriate for the content - it's sounds like it's been made up by someone with no experience in explaining stuff to people and persuading them in real life. The reader over acts, animating his voice with far too much of a tone that you just know the writer would not have used if he were reading it himself. In short, the style sounds fake - and in turn, for me at least - that severely detracts from the content. The author sounded absolutely fine reading the intro. I don't know why he used someone else.

I'm all in favour of lots of expression and voice modulation - it's necessary to bring a book alive, but I just cannot get past this particular style. I will not buy another book that's read by him, no matter how highly the recommendations.

I know people tend to read their own reviews - so Sean if you read this, sorry to be so harsh. I honestly don't think I'd have a problem if you were doing fiction - but for business books I don't think you've got the right style yet, however many you've done. Tone it down a bit. Look for different ways to put expression into it. You're not reading a modern novel. Business people express themselves differently because they're used to giving advice and instructions to clients and staff without offending them. If you wan't realistic have a listen to Joe Pulizzi who's read his own book on a similar subject, or Daniel Pink, or Seth Godin (hard to immitate). They're all fine with sounding as though they're reading their material rather than giving a performance. They're presenting rather than performing. You can't sound like the author.

End of rant :)

Excellent - So Easy to Consume

Would you recommend this audiobook to a friend? If so, why?

Yes. Especially if they haven't had much experience with new marketing methods. This book will help them take that first step.

Any additional comments?

Although I was already familiar with many of the strategies David covers, I found a heap of little gems within this audiobook. He explains things clearly & presents a very strong case for social media as a marketing / PR tool. Awesome book!

Good basics need more wow factors for a marketing

What did you like best about The New Rules of Marketing and PR? What did you like least?

This book is really well organized. the chapters are clearly labelled and easy to refer to

What could David Meerman Scott have done to make this a more enjoyable book for you?

I would have loved more recent stories, and notto focus so much on what traditional marketers were doing in the past...

Great book, though audio a bit overdone

Would you recommend this audiobook to a friend? If so, why?

I would definitely recommend it, though might caution them that the audio can get a bit extreme. The speaker tends to overdue it a bit; the exaggeration at times is unnecessary.

What other book might you compare The New Rules of Marketing and PR to and why?

I've read several other books on marketing, but am unsure of any that I'd compare it to.

What three words best describe David Meerman Scott and Sean Pratt ’s voice?

Clear, exaggerated, overdone.

If you were to make a film of this book, what would the tag line be?

Winning the marketing game with better content

Any additional comments?

I had read an earlier version and am pleased to have the opportunity to get an update. The market moves quickly, and so to keep up with it is important.

Intro

Good info for beginners, but not much for experienced. General info of tools but not execution. Rec for novice only.

Excellent book on The New Rules of Marketing and PR

There is a lot of good current information here. I love that the author revises and rewrites the book every 2 years. There is another edition coming out in July of this year. Marketing is evolving rapidly due to the internet. The Audible version is really excellent. I also have the paperback, but I listened far more than I read. Sometimes I did both at the same time. There was not quite word-for-word synchronicity of the two because the audiobook was one edition older than the paperback, unfortunately. I was hoping that they would keep the Audible version current. That being said, most of what I read and listened to was identical, but there were a few added sections in the current edition as well as some things that had been deleted or revised a bit. It appeared to me that approximately 80% of the book was identical. I also spoke with a Professor who said that it was definitely acceptable to rely on the Audible version solely. But after July 2017 the Audible version will be two editions out-of-date unless they release a new Audible edition, so keep that in mind, and let's ask them to update the Audible version.

Good for newbies

I am what you call a newbie, and this book is what you are looking for if you are in need of help as much as I was.
100/100
A+
Whatever you want to call it, this book had great insight.

inspiration for marketing

Great book.

A bit long. Sometimes seems dated but internet changes quickly.

I gave it 5 stars though because it is worth the listen.

The Worst

What could have made this a 4 or 5-star listening experience for you?

A book that was well written and meaningful

What could David Meerman Scott have done to make this a more enjoyable book for you?

Stop talking about yourself and your family. Nobody cares I didnt buy the book to hear about how great you are. I shut it off after 30 minutes of hearing nothing but how smart and great you are.

How did the narrator detract from the book?

Cared more about talking about himself then what I paid for.

Any additional comments?

Dont waster your money

To simple

If you are looking for anything but the basics I would look elsewhere. Talks about what you should do but not how you should go about doing it effectively. quite typical of these type of cash in business books. they talk about a strategy but not tactics.

A Life Changing Audiobook?

What did you like best about this story?

This audiobook was a real ear-opener for me, I found the concepts in it extremely exciting and although only a fledgling new business I have begun to implement as many as I can and seek assistance from others that are more knowledgeable. Inbound Marketing is the future (IMO) and any business large or small will benefit by doing it properly. I found this book had sufficient detail, without being too heavy and diverse enough to keep it entertaining.

Time will tell whether these ideas will make a difference in the future to my business but it is now a significant part of my Business Development strategy and given me so many ideas to get on with.

I could not rate or recommend this (audio)book more highly.

What does David Meerman Scott and Sean Pratt bring to the story that you wouldn’t experience if you had only read the book?

Sean Pratt is a fantastic narrator, dare I say my only disappointment with the follow up book about Sales and Service is that DMS isn't nearly as engaging as a reader as Sean Pratt. I will be looking for other titles that he has done to see if any are of interest to me.

Any additional comments?

I spend an hour and a half a day driving to and from work so always try to fill up my time by learning new things. Some audiobooks just don't stick, whether it's the narrator, the subject matter or whatever, if I find I have to concentrate too hard to remember stuff it gets binned (for obvious reasons!) This audiobook is great, the narrator superb and I actually found myself looking forward to getting in the car!

Insightful

If you're wondering why your website is slowly slipping off the edge of the net, here is inspiration and insight.

Good for general marketing but not focused on online

Interesting marketing but dusted off older marketing info presented as an online reference. Some interesting info but for the most part I did not finish chapters.

Good but could be made better for audio

Would you consider the audio edition of The New Rules of Marketing and PR to be better than the print version?

Don't know as I haven't read the printed version

What about David Meerman Scott and Sean Pratt ’s performance did you like?

He speaks well but I could have done without all the boasting at the beginning.

If you made a film of this book, what would be the tag line be?

How to use your connections to sell lots of books

Any additional comments?

Yes. My major fault with this audio book is the lack of detail concerning chapter headings. Calling them 'chapter 1', 'Chapter 2' and so on is no help to the listener. I need to know which chapters contain what information. After all this is a reference book and not a novel.

Really Useful Info

I really enjoyed this audio book and it gave me lots of ideas but I suspect that I'll need the book to refer back to for implementation because it covers so much.

Looking forward to the next one

Good but basic.

Excellent advice in general, but fairly basic. If you have experience in this field, you may want to look for something slightly more advanced.

Great book, clear and interesting with lots of case studies

The book details many examples how big businesses and small communities have used online marketing to build an online presence. I've recommended to many people especially people who are looking to find new ways of marketing their information.

outstanding

my favorite social media book yet, probably won't need to read another one. well until DMScott releases another :-)

A great book

This is a really good book. It's marked down because some of its technology is a little outdated but the ideas and concepts are top notch.