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    • Marketing Lessons from the Grateful Dead

    • What Every Business Can Learn from the Most Iconic Band in History
    • By: David Meerman Scott, Brian Halligan
    • Narrated by: Brian Halligan, David Meerman Scott
    • Length: 3 hrs and 7 mins
    • Unabridged
    • Overall
      4 out of 5 stars 38
    • Performance
      4 out of 5 stars 29
    • Story
      4 out of 5 stars 30

    The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

    • 5 out of 5 stars
    • Making marketing fun with the Dead

    • By tru britty on 07-18-15

    Regular price: $17.49