Showing results by narrator "Brian Halligan"
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Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- By: David Meerman Scott, Brian Halligan
- Narrated by: Brian Halligan, David Meerman Scott
- Length: 3 hrs and 7 mins
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.
Making marketing fun with the Dead
- By tru britty on 07-18-15
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Regular price: $17.49