Fanocracy

Turning Fans into Customers and Customers into Fans

By: Reiko Scott, Tony Robbins - foreword, David Meerman Scott

Narrated by: David Meerman Scott, Reiko Scott, Byron Wagner - foreword

Length: 8 hrs and 26 mins

Publisher's summary

A Wall Street Journal best seller

From the best-selling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:

• MeUndies, the subscription company that’s revolutionizing underwear
• HeadCount, the nonprofit that registers voters at music concerts
• Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
• Hagerty, the classic-car insurance provider with over 600,000 premier club members
• HubSpot, the software company that draws 25,000 attendees to its annual conference

For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

©2020 David Meerman Scott and Reiko Scott (P)2020 Penguin Audio

Critic reviews

"Reiko and David have captured the essence of how organizations, small and large, can organize and amplify the passions of their best customers. It's not difficult, but it's not common either: by building personal relationships and thus doing better work. A breakthrough in clarity and simplicity." (Seth Godin, author of Tribes and This Is Marketing)

"Our customers are no ordinary customers; they are die-hard fans who bleed for us. They love calling themselves Spartans - they bear Spartan tattoos and share their experiences with family and friends, bringing hundreds of thousands of new Spartans to the brand each year. Fanocracy will teach you how to do the same for your business." (Joe De Sena, founder & CEO of Spartan)

"The world is not changed by people who sort of care. Or companies who sort of care. The world is changed by those who passionately, relentlessly care because your customers will too, and your brand becomes impossible to resist. Fanocracy shows how to change customers into fans, so your brand can change the world.” (Sally Hogshead, New York Times best-selling author and CEO of Fascinate®)

Again, narration

The female narrator flashed me back to being read AT by a teacher who didn't want to be bothered by the fumblings of a child trying to read. I'd literally space out to almost not listening.

Inspiring and motivating

I identified that I am a fan of many businesses because of the passion I see in the team makes me feel part of a group of people with similar interests, with whom I feel identified and create a relationship of trust. I thought this only applied to "small" businesses but I understood that I can communicate with thousands while maintaining the proximity of a restaurant where I can sit in the Chef's Kitchen as in the story contained in the book.

Very entertaining stories, a good way to narrate and although it does not have a step by step, it gives very good ideas on how to generate fans for any business.

Good Info...VERY hard to listen to

After seeing David Scott speak at a live event, I was very excited to hear more. Davids enthusiasm on stage was alive and infectious. After being mesmerized by Davids stage presence and story telling, I couldn’t wait to get his latest release. After listening to the book, the end couldn’t come quick enough. I don’t want to be rude with a bad review, but I must say that the reading “performance” was not good. The reading of the book was monotone, slow, and it really took away from the content. It felt like a line for line script read. Although the information was good, there was a serious misstep by not hiring a professional narrator. I really wish that I loved this Audible book. I really wanted to give a glowing review. David seems like a great guy, too!Maybe for the next book, really give some consideration to letting a pro read the audible version. You still rock, David!

TMI, seriously!

The technical info was good, but it was too bogged down in personal stories* that felt a little too 1%. I don't think I can recommend this book to my business clients. Most of them just won't be able to relate to the authors.

*I don't want to know someone's underpants preference. Seriously!

No matter your business, this book will help you serve your clients better

I love all of David’s books. But this one in particular is amazing. I couldn’t stop listening to it and have already read the kindle and listened to the audible version.

It’s well researched, incredibly written and narrated perfectly by both authors.

Every page is filled with tons of actionable advice, showing you why and how to build a fan base amongst your clients.

I highly recommend this book.

Another Great Book from an Author I Respect.

I respect David's work because he does not suggest trendy things, just because they are trendy. Instead he offers real-life, time-tested, lessons. Things you can use now, and in the future. Most cost little or nothing except your time. Sometimes I learn new things, like here, other times, I am reminded of common sense things I forgot.

He brings both experience and objective theory to the work that make sense to me. One in particular was proximity: personal space, public space and everything in-between. Already, this has caused me to re-think the way I do some of my social media work.. There are other lessons, I know I will go back to.

I own other titles of David's. I have bought them all including multiple editions of "The New Rules..." I re-listen to it a few times a year and continue to pick up new ideas.

My only criticism: I want more: More stories, and more examples.

Whether you are a social media professional, small business owner, or work in a division of a large company, I think you will find some nuggets that will make your peers think, "Hey that was a good idea."

Should have hired professional narrator.

As others have said, the narration was not done well and took away from the potential for the content.

A lot of words for "be nice"

Here is a summary of each chapter: "Here is a story of a company who was mean to its customers. Customers didn't like it when the company was nasty. Here is another story of a company who was nice to their customers, they become fans!"

Content is awesome. Could not stand narration.

Please, just because you write a book doesn’t mean you have to narrate it. This book, despite having awesome content, will make you want to sleep. Exchanged it.

Hollow

Per usual David was awesome but the thesis of this book is nowhere near as on point as his previous works. Reiko is not a great narrator and I really didn’t understand any of her points. I literally took nothing away from her chapters. In fact after three of her chapters I ended up just skipping most of the rest of them after I listen to a little bit of each chapter. There’s just nothing in them no takeaways no action items nothing that you can use to actually improve your marketing or build your business.