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Publisher's Summary

Revised and updated for the first time - here is the 200,000-copy staple praised by Warren Buffett as "a gem...I wish everyone at Berkshire would follow [Jack Mitchell's] advice - we would own the world."

If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in Jack Mitchell's classic landmark business best seller, Hug Your Customers.

The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits - new customers, repeat customers - by providing exceptional customer service. It's that simple, says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace.

Filled with accessible advice, personal case studies, and tips any businessperson can use for any business, Hug Your Customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.

©2003 Jack Mitchell (P)2015 Hachette Audio

What members say

Average Customer Ratings

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  • Overall
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Interesting story packed with useful information

Would you recommend this audiobook to a friend? If so, why?

Using his own family and business experience as a back drop, Jack Mitchell offers a wealth of useful and usable tips to improve the overall performance and sales of your business. The philosophy of the book is probably best described as treat others as you would like to be treated and then, treat them even better. Always keep moving forward. Always do your best. Look at potential failures as opportunities to learn and succeed. Make sure your philosophy is customer based.

Was there a moment in the book that particularly moved you?

I enjoyed hearing the how Jack used his PET based strategy to overcome business obstacles and avoid even bigger ones. His examples were so relate able. I could see how I already use some of those same strategies and came to understand how I can apply many more to my own online business. The book really is a treasure chest of useful information.

Any additional comments?

I would highly recommend this book to anyone with the desire to improve the customer experience and business bottom line. Thank you Jack for sharing!

1 of 1 people found this review helpful

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great book thoroughly enjoyed it

this is an excellent book filled with tremendous ideas on building a customer focused organization. I especially appreciated the authenticity of Jack reading his own book and hearing his passion for his culture come through. high recommend!

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A must read for everyone!! Hugs all around!

I absolutely loved this book! I believe it should be a must read for everyone. I thought of myself as a hugger before reading this but now I know I am and will continue to be.

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Good content

Would you recommend this audiobook to a friend? If so, why?

Yes it has great content

What other book might you compare Hug Your Customers to and why?

not sure the content is pretty unique

What three words best describe Jack Mitchell’s performance?

Did not like the voice

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Excelent focus in retail service<br />And personalized

great source of ideas as how to improve your bussines by becoming the best source for your customers and by keeping them as loyal promotors of your store

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  • TL
  • 06-07-16

Good basic advice

Would you consider the audio edition of Hug Your Customers to be better than the print version?

No. Narrator's voice was raspy and hard to listen to for any length of time. Good enthusiasm tho.

What did you like best about this story?

Very practical advice. Terrific real-life stories to elaborate on main points.

How could the performance have been better?

Different narrator.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Not really.

Any additional comments?

Probably could have been a tad shorter. The content began repeating itself toward the end.

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KCH

We are up to the challenge and the bar has been raised for KCH and their customers. Please join me in this paradigm shift.